Digital marketing has changed the way companies reach out to customers. In recent years, using personalized content on social media platforms has become the norm across companies.
In the last few years, influencer marketing has been in the limelight. Influencer marketing is when a company collaborates with an influencer. Hence, the idea is to showcase its products or services on social media platforms via influencers. These influencers are trusted figures in a particular industry with a loyal following.
It is one method of using personalized content to reach out to customers. Meanwhile, this growth has led to the establishment of influencer marketing agencies and platforms. This article will focus on some of the top influencer marketing agencies and their work.
How can an influencer marketing agency help you?
Influencer marketing is a fast-growing industry. With an estimated $5-$10 billion markets by 2020, influencer marketing is a good strategy for any brand. Besides, it might seem like a big task at first but doing it right is seldom a cakewalk!
Managing all aspects of this marketing is difficult and requires planning. The process begins with choosing the right influencer. Further, approaching them in tracking the performance of your campaign. As a result, many brands are opting for specialized agencies to do this.
Influencer marketing agencies:
- Firstly, have a vast network of influencers to help companies identify the right influencers. Once finalized connect with them.
- Secondly, can organize and execute campaigns. Besides, manage multiple campaigns at the same time.
- Provide inputs on content creation. At the same time, help you decide the right social media platforms for a campaign.
- Above all, provide analytics on the performance of campaigns.
Let us now look at some of the top influencer marketing agencies. Time to get your thinking caps on if you are looking to plan an influencer campaign!
Viral Nation is among the top influencer marketing agencies. It works with influencers on platforms like Snapchat, Facebook, YouTube, and Instagram. It was founded in 2014 and headquartered in Vaughan, Ontario. They work on a global scale but have offices in Toronto and New York. Moreover, functions as an influencer talent agency by helping them secure projects.
Besides, Viral Nation assists the influencers in social media representation and ensures they get compensated by brands. Their emphasis is on ROI-focused campaigns, and they provide campaign tracking tools. They pride themselves on having a 98% client retention rate. Their clientele includes Apple, Tencent, Major League Baseball, Bud Light and Crayola.
Viral Nation worked with Angry Birds 2, Apple and RED to support the fight against HIV/AIDS.
Carusele is an influencer marketing agency that focuses on good-quality, original content creation for influencers. It was founded in 2015 and is headquartered in Cary, North Carolina. They have created a Content Performance Index which tracks, tests and ranks content uploaded by influencers in real time. In other words, they help in identifying the content that works best for a target audience.
Once the best content is finalized, it is boosted to reach the target audience. Their proprietary TrueView algorithm and Engaged Audience Profiles tool is the highlight. Most importantly, these tools help you gauge the number of views and engagement generated. Besides, you can track the type of audience being reached. They also work with influencers to create campaigns that incentivize user-generated content. As a result, they have some of the high profile clients like Pepsi, Starbucks, APC, Revlon, and Fritolay.
Carusele teamed up with Revlon to introduce its Ultra HD line of lipsticks and increase sales at Walgreens during a Revlon Beauty event.
HireInfluence is an award-winning, full-service influencer marketing agency. In short, they specialize in customized campaigns for companies. They work with influencers in 12 countries and across seven industry verticals. Their services include:
- content strategy and generation,
- influencer casting,
- on-site influencer engagement,
- Finally, promote user-generated content.
They use most social media platforms to promote a brand’s message. HireInfluence has worked for some coveted Fortune 1000 brands so far. Consequently, their clients include Microsoft, Adidas, Gatorade, Oreo, Southwest Airlines and Vizio.
HireInfluence worked with WarnerBros to promote a few of its international cartoon TV shows like Scooby Doo and DC Comics like Teen Titans Go and Batman Unlimited.
Based in Santa Monica, California, Mediakix is a leading influencer marketing agency. It is considered a pioneer in its field. They focus on creating high-performing influencer marketing campaigns for brands. As a result, they work with influencers across different platforms. For instance – YouTube, Instagram, Facebook, Vine, Snapchat and lifestyle blogs.
Mediakix has successfully made 10,000 influencer marketing campaigns. The main aim was to boost brand awareness across different platforms. It focuses on connecting brands with influencers on YouTube. Likewise, creating campaigns for YouTube.
Mediakix is considered an industry expert on influencer marketing. Also, the recipient of the 2018 Shorty Award for Best YouTube-Celebrity Influencer Partnership. Some of their main clients are Uber, LG, Exxon Mobil, Tropicana, Universal, and Fossil.
Mediakix worked with Uber to promote its brand during Spring and Summer of 2017 by partnering with top travel, fashion and lifestyle influencers on Instagram.
TopRank Marketing provides services such as content marketing, SEO, social media marketing, and website analytics. It is an established digital and influencer marketing agency. Found in 2001 and headquartered at Minneapolis, Minnesota. It has worked with many large companies such as LinkedIn, Dell, McKesson, General Mills, and HP.
They primarily work with B2B companies, but they have B2C clients as well. Hence, they help companies create a strategy for influencer campaigns. Also, identify and reach out to the right influencers. Above all, help influencers with content creation, organize and execute campaigns.
TopRank Marketing partnered with Cherwell Software to spread awareness about its brand. It inspired a vision about the future of ITSM.
Billion Dollar Boy
Billion Dollar Boy is an independent influencer marketing agency. They use in-house technology and industry knowledge to create influencer marketing campaigns. It was founded in 2014 and based in New York and London. The company is spread out. It can be any field; for example travel, automotive, health, and fitness, technology, gaming, and comedy.
Their services include campaign strategy and influencer identification. Besides, they help you with campaign promotion using demographic analysis and content creation. They act as a platform for companies to find great content creators. Their team of specialists can speak 16 languages. In short, they are well versed to coordinate with content creators across the world.
They also work with influencers to decide on optimal content distribution strategies. Their proprietary software MatchMaker is used to find influencers. Moreover, provides competitive price for campaigns. Billion Dollar Boy’s clientele includes established brands like Estee Lauder, L’oreal, Garnier, and Mulberry.
Billion Dollar Boy worked with the men’s skincare company, Lab Series to promote its brand.
HelloSociety is an influencer marketing agency that focuses on influencer-created content. They have a network of more than 1500 influencers and work with clients in various countries. It was founded in 2011 and headquartered in Marina del Rey, California. Since its inception, it has worked with around 500 clients. Further, the influencer campaign count is over 1500.
They choose influencers based on their follower count, interests, appeal, and creative abilities. It was acquired by The New York Times in 2016 and operates under its umbrella to organize campaigns. It has an in-house content studio aka Hello Studio. Hello Studio is used to organize campaigns across social media platforms. The major clients include AirBnB, American Express, Bose, Chevrolet, Dreamworks, and FedEx.
HelloSociety partnered with Sorel footwear to promote its Fall 2017 collection.
IMA – Influencer Marketing Agency
IMA is a leading full-service digital influencer marketing agency. It is based in Amsterdam and founded in 2012. It aims to leverage the power of international vloggers and bloggers. In short, create high-quality influencer campaigns. Their services include matching brands with building good campaign strategy and executing it.
They have a network of around 35,000 influencers across segments. The segments include B2B, fashion, beauty, travel, lifestyle, and technology. Some of IMA’s prestigious clients are Diesel, Nivea, Samsung, Calvin Klein, Tommy Hilfiger, and L’Oreal Paris.
IMA’s collaboration with Nivea along with Real Madrid’s sponsorship helped drive brand awareness and customer engagement.
Redpill is a London-based influencer marketing agency. Specialized in creating authentic branded content that aims at generating engagement. They provide end-to-end production of influencer campaigns and content marketing. It was founded in 2009 and headquartered in London. It is a name to reckon with in influencer marketing industry. They have organized successful influencer marketing campaigns for many mid-sized companies and MNCs.
They work with more than 70,000 micro, and macro influencers across platforms like Facebook, Instagram, Snapchat and YouTube. The combined reach is approximately 3.7 billion people. The in-house selection tools help in selecting right influencers. REDPILL has worked with many big names including Jaguar, Coca-Cola, Heineken, and Samsung.
REDPILL worked with Volvo to promote the new on-board safety cameras in the Volvo XC60. It was done in collaboration with Barbara Davidson who is a Pulitzer Prize-winning photographer.
Founded in 2008, Ykone is an international influencer marketing agency. They specialize in creative content creation. Further, provide expertise on influencer campaign strategy. Thus helping you manage campaigns, aid in the content creation and provide campaign analytics. Their work has focused mainly on brands in beauty, fashion, and luxury. They operate from offices in Berlin, London, Paris, Copenhagen, New York, and Bangalore.
Ykone has created a database platform called Campaygn. The search for relevant influencers, manage campaigns and analyze brand activity to improve performance. They have a network of 50,000 influencers with a total of 1.2 billion followers. They have worked with prestigious brands such as Swarovski, L’Oreal Paris, Dior, and Marc Jacobs.
Crowd collaborates with brands to create customized campaigns in partnership with influencers. Also, a global influencer marketing agency. It was founded in 2014 and is headquartered in Amsterdam. They work with companies across different industries helping them find the right influencers.
Their services include brand storytelling, influencer casting, campaign strategy, execution, and reporting. They have worked in 55+ countries and built a network of 10000+ influencers. Their clientele includes Nescafe, Foreo, Oasis, L’oreal and Bourjois Paris.
CROWD worked with the Oasis Festival and a few top brands including Rimmel London and NA-KD.com to promote the music fest. At the end of it, 4 million people were able to enjoy the fest and shop at the brands.
Founded in 2014, Cure Media helps brands of all sizes execute influencer marketing campaigns. They collaborate with influencers on platforms such as YouTube, Snapchat, Instagram. Its headquarters are in Stockholm, Sweden. Their database has about 150000 influencers and executed over 3000 campaigns.
They believe that the most effective marketing is when you hear about an idea from a person you look up to. Their clientele includes Electrolux, Puma, Samsung, and 7-Eleven.
Cure Media collaborated with Puma to reach out to young girls in the age group of 16-24 and drive traffic to a competition.
August United is a global influencer marketing agency providing end-to-end influencer marketing services. It was founded in 2015 and is headquartered in Tempe, Arizona. They focus on building influencer relationships, reach out to them, create a campaign strategy and execute it.
Their emphasis is on partnering with influencers who have great outreach. Above all reach out to the influencer who can create original content. Their clientele includes Ralphs, Arizona State University, Kroger, PetSmart and Smith’s.
August United worked with PetSmart to promote its expertise on pet training by collaborating with YouTube creator, Aaron Buriss.
Digital Voices is a London-based influencer marketing agency. The specialty is the YouTube campaigns and building partnerships with influencers. Founded in 2017, the founder, Jennifer Quigley-Jones has extensively worked on YouTube. With the motto of helping brands and influencers grow their channels organically. They have expertise in YouTube channel design, optimization, and strategy.
They believe that brands should garner their audience organically. Besides, not only rely on advertising. They aim at creating customized videos for every influencer’s channel. They have worked with clients like The Economist, Starwood Hotels and Resorts and the Royal Air Force.
Digital Voices worked with MaiChai to drive brand awareness and increase sales.
Americanoize is an American influencer marketing agency that was founded in 2017. With headquarters in Miami, Florida; Their services include strategy, creation, and execution of influencer campaigns. They excel in assisting influencers with creating good-quality content and influencer event marketing.
They work hard training managers for effective influencer campaigns. Besides organizing workshops and summits to educate companies about influencer marketing. Their clientele includes Hilton, Bloomingdale’s, Zaful and Rebecca Minkoff.
Americanoize worked with Hilton to promote its Diplomat Beach Resort and increase visibility of influencers in Miami, Europe and Italy.
And it’s a wrap…
Above all, you will find multiple methods to start your influencer marketing campaign. Finding an influencer on your own, approaching an agency or a platform. Before approaching an influencer agency, it is essential for you to be clear on the objectives of your campaign.
Hence, define your budget and the industry to which the influencer should belong. Once you are clear about that, you could choose one from a list of influencer marketing agencies. The choice can be based on the industries they work in, pricing, influencer reach, and their clientele.