Kapwing: Simple Online Editor for Videos, Images, and GIFs

Meera Shankar
May 9, 2019

Kapwing is an online editor which makes editing videos, images, and GIFs really easy. As a video production company, we are interested in all things video and hence, our interest in Kapwing!

There are many video editors already available, so why are we talking about Kapwing? We have used it and found it to be very intuitive and easy to use. It lives up to its promise of “Creativity Made Easy”. The best part is that you don’t need to learn image or video editing to use it. 

It is simple and interactive, which makes it perfect for all content creators such as influencers, brands, artists, students, executives, etc. Professionals may find it a bit limiting as it does not have all the features of a full-fledged video editor.

Its USP lies in the fact that it is freemium and it gets the job done easily. The free version lets you create images or videos that will have a small watermark. If you’re particular about the watermark not being there, you need to pay just $6 to remove it. It is ideal for short videos and visual content for social media. 

Perfect For Social Media

Whether you need to create a meme, rotate a video, trim a video, add filters or add captions and subtitles to your images and videos, Kapwing has tools to do all this and more. It lets you edit your images and videos, create memes and GIFs and upload them on social media platforms like Facebook, Instagram, YouTube, Twitter, etc. 

It installs nothing on your device as it is an online editor and requires a good internet connection to start editing and creating your own visual content.

Tools offered by Kapwing

Kapwing has a treasure trove of tools that let you do everything you may wish to with an image or a video. As the image below shows, it already provides a host of tools with a promise for more to come.  

Tools - Offered

Our Favorite Tools

While trying out Kapwing, here are the tools we found the most useful and fun to use.

1. Rotate Video

If you have ever come across a video that is oriented all wrong and you need to twist your neck around to watch, you too will love this one. It lets you rotate video any which way you want. 


Its simple left / right rotation and flipping options make it so easy to orient your videos exactly as you want. 


2. Add Text to Video and Meme Generator

We have clubbed these together as they are very similar to use. These two tools let you pick a template or create your own to add text to a video or image. 


Again, like the other features, it is a simple and uncomplicated way to insert text into videos or generate memes to upload to social media. 

3. Add Subtitles to Videos

Since Studiotale is in the business of video production, this feature was of great interest to us! Often people like to watch videos without sound and this is where subtitles come in handy. Kapwing’s subtitling tool is a simple and quick way to add subtitles to any video. It works best for shorter videos as things tend to get a bit messy with long videos. 


Our Verdict

For people who are not familiar with professional video editing tools, Kapwing is a very good option. It is feature-rich and does most of the basic jobs of video editing. It is an excellent video editor for students, teachers, brands and executives alike who are looking to create effective visual content in minutes without the need to spend any money. All you need is a good internet connection and you’re good to go! 

Meera Shankar

Meera Shankar is the Marketing Manager at Studiotale. She loves all things content marketing and SEO. When she isn't reading a blog post or writing social media content, you can find her dancing to Bollywood music or gorging on sponge cake.


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