Why We Do What We Do

Why We Do What We Do

Why We Do What We Do 1030 1031 Koushik Marka
Why Studiotale
They say fate works in mysterious ways. As cheesy and cliche as that sounds, it aptly sums up our origin story. We started out as a local discovery app that as you can guess, didn’t take off. But from that came an opportunity that would eventually lead us to boundless worlds of magic and creativity: Our Explainer Video.
From our app came an opportunity that would eventually lead us to boundless worlds of magic and creativity: our explainer video.
People loved the video we made for our app. A few startups approached us with the need for similar videos for them too and the dominos just kept falling from there. So here we are today, looking back in a moment of self-reflection and wondering, how did things work out this well anyway? And why are we in the creative field? Three simple rules:
  • Love what you do
  • Love the people you work with
  • Love your customers
That’s it, really.
We knew the only way to reach our full potential was to develop a team of creative minds that truly immerse themselves in their work; not out of necessity but because they choose to. We’re not doing this just because video is becoming increasingly important lately. At least, that’s not the primary reason. We’re creating video content because we have a deep passion for it; from the initial conceptualization to adding the finishing touches to the final audio. There’s nothing like seeing your static creation come to life after weeks of grinding. Our work is an extension of ourselves and we’re constantly striving to improve it.
We’re creating video content because we have a deep passion for it; from the initial conceptualization to adding the finishing touches to the final audio.
Of course, this can’t happen in isolation. We humans are a social species. We improve by working together and collaborating, which can only be possible if we gel together with the people we work with. We believe that learning is a never ending experience. There’s always something new to gain from literally everyone around you. After all, nobody’s perfect. You might have certain skills that your co-worker doesn’t, and the other way round. Both of you gain from exchanging skills, beliefs, ideas and worldviews. We make sure of that by encouraging one another, giving constructive criticism when needed, bringing out our strengths and covering for each other’s shortcomings just like a well oiled machine should.
And while we’re on the subject of working well together, the question arises: What about the customer? What if their ideologies and beliefs clash with ours? Let’s stop you right there. There is no ‘they’ and ‘us’. The moment we start work on a customer’s project, we are all one team.
There is no ‘they’ and ‘us’. The moment we start work on a customer’s project, we are all one team.
If that means clashing opinions, then we work together to arrive at a solution that makes everyone happy. Naturally, we need to think alike if we’re going to make our customers presentable to their target groups. Both our reputations are at stake here and like the previous point, great things can only be achieved by understanding each other and working as one unit.
Whether it’s a big multinational corporation, small bootstrapped startup or somewhere in between, all our customers see these principles in motion when they look at our finished product with awestruck eyes. This is why we do what we do, and we’re pretty damn proud of it.

Koushik Marka

CEO & Founder