The Ultimate Guide to Successful Instagram Video Ads  

Looking to kickstart your instagram video ads campaign? This guide has everything you need to know. We’ve put together an updated list of ad formats, specs and best practices to optimize your videos!

There’s no doubt that Instagram is a powerhouse for effective video marketing. 

With more than 500 million daily users, it’s THE place to be in today’s generation. It’s great for sharing content with your followers and building relationships with customers. 

But beyond that, Instagram also happens to be a digital marketing goldmine. 

With four ad formats and a lot of room for creativity, it’s an ideal platform to create a stellar Instagram video ad campaign. It supports a wide range of marketing objectives from increasing brand awareness to conversions and website clicks. 

You name it, Instagram video ads do it. 

It’s also a popular place for customers to learn more about brands. 60% of users even say they’ve used it to discover new products or services! So clearly, if you’re not using Instagram ads to get your brand name out there, you’re missing out on a golden opportunity. 

And what better way to capture your audience’s attention AND increase your viewership than to make consumers’ #1 favourite type of branded content — videos. 

In this article, we’re going to cover everything there is to know about Instagram video ads. 

If you wanted to learn about any of the following:

  • Instagram video ad formats
  • Instagram video ad specs
  • The 14 BEST practices to optimize your Instagram video ads campaign

Then you’ve come to the right place. 

Oh, and need some inspiration to get started? Stick around to the end for some more great examples of Instagram video ads and what you can learn from them! 

Instagram Video Ad Specs & Formats  

Instagram is a digital marketing paradise. With so many active users, it’s the perfect place to share a range of video content to match many different marketing objectives. 

But it can also get overwhelming. Instagram offers many different types of ads, each with its own specific characteristics, so it’s easy to get confused. That’s exactly why we made this comprehensive list of all the ad formats available as well as Instagram video ads specs. 

Are you asking yourself, “how are these types of video ads different?” and “how long can Instagram video ads be?”  

Don’t worry. We’ve got you covered!

1. In-feed Ads

In-feed video ads pretty much look like regular video posts. They’re a pretty popular option and makeup 1/4 of all Instagram ads.

They easily blend into a user’s Instagram feed and seem organic, letting you reach your target audience more authentically. If made well, they can even seem like regular video content rather than promotional ads! 

This means users are more likely to watch and interact with them. And so, in feed video ads are great for increasing your brand awareness and sparking potential customers’ curiosity. 

The best way to increase your in feed video ad’s engagement is ensuring that your content is captivating and attention-grabbing. It should make users want to stop scrolling by showing them how you can help them add value or solve a problem.

Or, it should make really good use of visuals and text to make the user want to press unmute and watch the whole thing. 

In-feed video ads are best suited for longer videos like explainers, product demos or influencer videos for example. Since they offer more creative time, they’re great for showcasing your product or service’s benefits and applications. 


Landscape videos 

These are great for sharing wide angle, scenic videos and they’re typically more cinematic and dramatic. 

  • Minimum resolution: 600 x 315 pixels
  • Aspect ratio: 1:91:1
  • Max size: 4GB
  • Max length: 120 seconds 

Square videos 

Square videos were Instagram’s classic format and aren’t much different from landscape videos. Just make sure your square videos are optimized for mobile and banners like CTAs don’t crop out anything important! 

  • Minimum resolution: 600 x 600 pixels
  • Aspect ratio: 1:1
  • Max size: 4GB
  • Max length: 120 seconds 

Vertical videos 

Vertical videos tend to perform great because they’re optimized for mobile and usually fit the user’s screen best. 

  • Minimum resolution: 600 x 750 pixels
  • Aspect ratio: 4:5
  • Max size; 4GB
  • Max length: 120 seconds 

2. Stories Ads 

Stories ads are full-screen vertical videos that appear as users are swiping through the stories of accounts they follow. These ads fit the same format as regular stories and keep the user’s experience seamless and uninterrupted.

Like in-feed video ads, you can decide the length of your stories ad campaign and the frequency with which they’re served. 

Stories ads can also be enhanced with fun and interactive features like special effects, filters, and stickers. Because they’re short, fun and visually optimized for mobile, they also usually have a higher CTR than in-feed ads.

They also support CTAs through the ‘swipe up’ feature that automatically redirects the user to your landing page. 

Stories ads are short and snackable. This makes them perfect to share limited time offers and event promotions, for example. They’re also great for short teasers promoting your upcoming content or product launches. 



  • Recommended resolution: 1080 x 1920 pixels
  • Minimum resolution: 720p
  • Aspect ratio: 9:16
  • Max video size: 4GB
  • Max video length: 60 seconds 

Like in feed videos, Carousel ads are seamlessly woven into users’ feeds to create an uninterrupted experience. With this ad format, users can horizontally scroll through up to 10 videos in one ‘carousel’ or post. Each with its own call to action link! 

They’re great because they essentially offer a lot more creative space within a single ad. You can use carousel ads to show off a range of content, like highlight different products or specific details about one product. 

If you’re a brand that offers services, carousel ads can be used to highlight the various services you offer and their features. Or, they can also be used to tell your viewers a story that develops across each carousel card.

Basically, they’re a great way to get your money’s worth out of instagram video advertising. 

Apart from in feed carousel ads, Instagram also offers two types of Stories Carousel ads. 

  1. ‘Native’ Stories Carousels display up to 3 full screen cards in one single ad. They can only be bought as standalone ad campaigns.
  2. ‘Expandable’ stories Carousels display one card and gives users the option to tap to keep watching up to 10 cards. They can also be bought using automatic placements with feed ads. 


  • Minimum resolution: 600 x 600 pixels
  • Maximum resolution: 1080 x 1080 pixels
  • Carousel ratio: 1:1
  • Max video size per card: 4GB
  • Max video length per card: 60 seconds
  • Max number of cards: 10 

Native Stories carousels: 

  • Minimum number of cards: 2
  • Maximum number of cards: 3
  • Ratio: 9:16
  • Recommended resolution: 1080 x 1920 pixels
  • Maximum video duration: 15 seconds

Expandable Stories carousels: 

  • Maximum number of cards: 10
  • Ratio: non-vertical feed creative

Technical requirements: 

  • Aspect ratio tolerance: 1%
  • Maximum number of cards in prompted carousel ads: 10
  • Maximum video duration for carousel videos: 15 seconds
  • Maximum video duration for prompted carousel videos: 60 seconds
  • Maximum video duration: 120 seconds 

4. Instant Experience Ads (IE) 

Instant experience ads are maybe one of the coolest forms of video advertisements on Instagram today. They’re easy to use and are only available through the Instagram mobile app.  

IE ads combine rich media content with direct response marketing to create an immersive and memorable user experience.

The experience starts off with a regular cover video and 3 products displayed below it. When a user clicks on the call to action, they’re launched into the actual instant experience ad.

This is a full-screen interactive product catalog that lets users browse products and place orders. All without ever leaving Instagram! It’s perfect for generating conversions and encouraging users to purchase your products and services


  • Cover video aspect ratio: 16:9 to 1:1
  • Max cover video length: 60 seconds
  • Minimum image width: 500 pixels
  • Minimum image height: 500 pixels 

Best Practices to Optimize Instagram Video Ads 

The truth is, a successful Instagram video ad campaign doesn’t have a one size fits all formula. Different strategies, content types and video formats work best for different types of brands. 

But there are a couple of universal best practices and actionable tips you can follow to maximise your video’s success. 

So without further ado… 

No matter which ad format you choose, let’s look at the 14 tips that will help optimize your Instagram video ads and increase their effectiveness. 

1. Increase viewership by going all natural 

The #1 tip to keep in mind when making social media ads: make sure your ad doesn’t look like an ad. 

Why? Because ads that seem overly promotional or try really hard to sell products or services can off as spammy and put customers off. This means that valuable customers will be more likely to scroll past your ad and ignore it. Or even worse, mark it as irrelevant. 

Try to make sure your video ads seem as organic and natural as possible. They should blend in seamlessly with the posts your customers see from their friends and other accounts they follow. This makes them far more likely to stop scrolling and interact with your content. 

Millennials make up a large portion of Instagram users and according to Eventbrite, 78% of them say they would rather shop experiences than ‘things’. So, inspirational and experience based video storylines are likely to see more viewership and engagement. 

Take inspiration from this Instagram video ad by GoPro, for example. It uses stunning visuals and footage of a professional skydiver using the product to showcase the brand.

It’s aesthetic, thrilling, engaging and showcases an experience that entices viewers. Rather than just selling its products, GoPro uses its video ads to sell customers an experience and shows them how their products can be used. 

Basically, the bottom line is… show don’t sell. 

Let your visuals, text, and products do the talking. Use your video ad to grab your audience’s attention by showing them what your brand can offer. 

2. Increase brand recognition by 80% with consistent colors

Your company’s Instagram business profile is essentially like your brand’s personal portfolio. It represents who you are and should be easily identified. 

One of the best ways to gain followers, increase engagement and ensure that users can easily identify your posts is by maintaining a theme or aesthetic.

The logic is simple: if you establish a theme and stick to it, users will start to associate it with your brand. 

In fact, approximately 80% of brand recognition regularly comes from color impression alone. 

This doesn’t mean that all your posts and ads need to look the same. Not at all! The point is, your Instagram profile and ads should form a bigger picture that works well together. 

This could mean following your brand’s colour palette and fonts or another set of colours that work well for your product. Or, you could even decide on a certain style of posts like minimalist images or posts with a white border, for example.

This allows users who love and trust your brand to easily identify your posts in their feeds or Stories.

Take beauty and skincare company Glossier as an example. The brand’s primary color is pink, and it can be seen as a common theme that ties most of its posts and ads together.

Take a look at this screenshot of Glossier’s Instagram profile, or this ad as proof. It’s simple, high quality and visual. Also, it complements Glossier’s feed and brand colour of pink, making it easily recognizable! 

Glossier's instagram profile

Glossier Instagram Ad

3. Use shoppable tags and stickers to maximize engagement 

Instagram is a paradise for customer interaction and engagement. It has a range of in-built features that can help you boost interaction with your audience with barely any effort. 

Take shoppable tags and stickers for example. Gone are the days when customers would struggle to find and shop a product they saw on social media. With this feature, you can add specific tags for products mentioned in your post or story. 

This allows users to easily access product information and place orders directly through Instagram! It provides a much smoother sales process than the traditional ‘link in bio’ approach to promoting products.

It lets you showcase your products and drive up sales in more creative, fun and interactive way. 

Not to mention, one of the bonuses of Stories shoppable stickers is that you don’t need to have over 10k followers or be verified to use them! 

Apart from shoppable tags, the stories poll sticker can be great to drive up engagement and communicate with your audience in a fun and playful way.

Poll stickers let you ask your viewers to choose between two options and see the popularity of each answer. They can be used to collect feedback, conduct surveys or even just add a fun and interactive element to your ads. 

Take a look at how Dunkin donuts used the poll sticker to interact with their audience by asking them to choose between donuts and fries! 


4. Optimize CTA placement for maximum engagement

CTAs are great because they directly invite viewers to engage with your brand by taking a specific action. The problem is, even though your Instagram video ad has a CTA button, your viewers might not be clicking it. 

This means you might want to prompt users to take an action and actually press the CTA button during your video. The best time to do that? Bang in the middle of your video. 

If your video starts with a CTA, you risk losing viewers because your content seems overly self-promotional. It’s also not exactly a great way to grab your audience’s attention.

It’s best to make sure that the beginning of your video acts like a hook, captivating your audience. 

On the other hand, if you place your CTA at the end of the video, you’re losing out on everyone who doesn’t watch the whole thing. 

This is why CTAs strategically placed in the middle of an ad are optimum for encouraging your audience to take action.

Mid-roll CTAs even have a higher conversion rate of 16.95% whereas CTAs at the start have a rate of 3.15% and end have 10.98%.   

5. Use captions to increase viewership and shares  

Thanks to Instagram’s autoplay feature, when a user is scrolling through their feed or stories, videos don’t automatically play with sound. This means videos that rely on sound to catch the viewer’s attention or convey their message usually get ignored.  

The reality is, consumers love content that engages them with minimal effort on their part. It takes a lot for a viewer to actually press ‘unmute’ on most social media video ads. 

But don’t worry, the solution is simple. 

Try to keep things as visual as possible. Ensure that your video doesn’t require sound to be understood. Instead, make the best use of visual elements and storytelling to draw in viewers and keep them engaged. 

Another great way to increase your video’s accessibility and reach is to include subtitles or closed captions. With tools like Kapwing, subtitles are super easy to make and can increase your video’s shares by 15%!  

Just remember, Instagram video thumbnails should never be more than 20% text as they may experience reduced delivery. 

6. Optimize landing pages for mobile 

If your Instagram video ad’s CTA leads to a landing page, you need to ensure that it is optimized for mobile. 

A majority of Instagram users browse the app through their smartphones, so mobile friendly landing pages are key to securing conversions. In fact, if you’re creating an Instagram video ad campaign of any kind, you want to ensure a mobile-friendly experience from start to finish. 

Video ads have the potential to generate a lot of sales, with the highest click-through rate of all digital ad formats at 1.84%. This means the landing pages they link to need to be optimized and accessible. 

Here are a couple tips to keep in mind to make the mobile landing pages that convert:

  • Keep it simple and minimalistic. Strip away everything that doesn’t need to be there and focus on your call to action.
  • Focus on the benefits of your product or service and be specific.
  • Include a sign-up form and keep it short and concise.
  • Include testimonials in the form of videos or quotes to convert hesitant customers.

Take a look at this great example by Squarespace. Their desktop landing page is simple, minimalistic and effective with a clear CTA. 

The mobile version is even more minimalist and only includes necessary elements. It’s easy to navigate and optimized for a seamless mobile experience. 

It’s also essential that they match your user’s Instagram experience. There’s nothing worse than having a visually stunning video ad that leads to a dysfunctional or unattractive landing page.

So, design it such that the page matches the theme of your Instagram feed and your brand’s image or aesthetic. 

7. Engage with your audience 

Social media is nothing without being social, and this applies to brands too!

For your video advertisements to see maximum positive engagement, it’s really important to interact with your customers. Like we already mentioned, poll stickers on stories are a great way to directly engage your audience by collecting responses to polls. 

But it doesn’t end there. 

Just like with regular social media content, monitoring how your followers interact with your ads is key. Make it a point to respond to customers’ comments by liking them and replying to appropriate questions and concerns. 

The more you directly engage with your followers, the better the user’s experience will be. And a better user experience means better chances at sales! 

In fact, running ads and then neglecting them can be very risky business. Customers often use comments to ask questions, share experiences and even debate prices. Neglecting these comments can be really bad for your reputation and make you seem like you only want to sell your product rather than listen to customers.

8. Make the first 3 seconds count

In case you haven’t heard, humans now have a shorter average attention span than goldfish. 

Yes, you read that right.

It was recently found that the average human being today has an attention span of 8 seconds. Couple this with the fact that users tend to scroll through their feed really quickly and you have yourself a problem.

If your video isn’t engaging enough from the get-go, chances are that potential customers are scrolling right past it. 

The best way around this is to make the first few seconds of your video really count. In fact, viewers who watch the first 3 seconds of a video are more likely to finish it.

So make sure these initial seconds are captivating and attention grabbing and make users stop scrolling. Even without sound. 

Check out this video by Headspace, a mindfulness app designed to facilitate regular meditation.

View this post on Instagram

Try it out for yourself.

A post shared by Headspace (@headspace) on

The video is short, on brand and uses calming and relaxing content to draw users in. The first 3 seconds of the video asks users to breathe in and follow the hypnotic movement of shapes, instantly grabbing their attention. It’s also an example of a video that loops seamlessly, allowing users to watch it on repeat.

In addition to attractive visuals and text, it’s also a good idea to mention your brand early on in the video. One study even suggested that consumers were 23% more likely to remember a brand if it was featured within the first 3 seconds of video facebook ads.

And there’s no reason why this shouldn’t apply to Instagram ads too! 

By leaving branding for later, you risk losing customers who don’t stick around till the end. This would be terrible, especially if your video marketing objectives were to increase brand awareness and conversions.

9. Create and Optimize Thumbnails   

Thumbnails are super important because they form a user’s first impression of your video by making it stand out. They’re also the main factor that decides whether or not a user decides to take action to watch your video and engage with it.

Unlike Facebook and Youtube, Instagram video thumbnails are not entirely customizable. This means they have to be pulled from the video itself, and can’t be uploaded separately.

It’s super important to keep this in mind when you’re planning and shooting your ad. Make sure you plan out how you’re going to incorporate the thumbnail you want to use in your video.  

On instagram, video thumbnails are the ‘cover image’ of your video that represent it on your profile. You want to make sure that they grabs your audience’s attention using visuals or text and make them want to click on it. 

Looking for some inspiration? Check out this beautiful Instagram video ad by Under Armour. It demands your attention with a thumbnail showing an athlete suspended in mid air, doing soccer tricks hundreds of feet off the ground.

It makes excellent use of visuals and that ‘wow-factor’ and grabs the audience’s attention almost immediately

The only problem was that despite being sponsored, these posts were only seen by the influencer’s followers. Even though they were brand-affiliated, brands couldn’t capitalize on this content or run ads with these posts. 

This is where Instagram’s new update, “Branded content ads” come in. With this new ad format, brands can create formal partnerships for influencer marketing campaigns.

This allows brands to sponsor influencers’ posts AND promote them as ads. Essentially, it lets you reach beyond the influencer and your own existing followers! 

Branded content ads also have the benefit of targeting specific customers using Instagram’s algorithm. This ensures more visibility and reaches for your brand and the influencer’s content. It’s a win for both parties! 

So if you’re looking to branch out into influencer marketing, branded content ads on Instagram are the way to go! 

11. Target ads to reach the right people 

One of the best ways to see instant higher engagement, visibility and interaction on your ads is by targeting them.

What does this mean?

It means customizing your ads so they align with certain marketing objectives and specific target audiences. And the best part is that targeting your Instagram video ads is a piece of cake with Facebook’s ads manager! 

Before you get ahead of yourself, it’s really important to know who your target audience is. 

There are two ways to do this. The first is by using Instagram’s in-app analytic tools to see who your followers are. This lets you break down their demographics by age, gender and location.

Secondly, you should know what YOUR dream audience or ideal ‘buyer persona’ is. Tools like Hubspot’s ‘Make My Persona’ can be great to help you map this out. 

Once you know who you’re targeting, you can use Facebook’s ads manager to target your ad for three main audiences: 

  • Core audiences
  • Custom audiences
  • Lookalike audiences 

Core audiences 

Core audiences offer the most basic Instagram video ad targeting. They let brands target ads to users based on simple filters like age, gender, location and interests. 

But it doesn’t end there! They also allow for behavioural targeting based on purchasing habits, occupations and events, for example. And connection targeting lets you target users who have connected to your brand’s page, app or events. 

Core audiences are a great way to target your ads to specific groups who would be interested in your content and exclude audiences who might find them irrelevant. 

Custom audiences 

Custom audiences differentiate between customers who have already interacted with your brand. These include filters like website visits, followers and users who have downloaded your app or already exist in customer files. 

Custom audiences can also be used to exclude people who are already familiar with your brand.

For example, if you’re promoting your blog to a certain core audience, you can use custom audiences to exclude people who regularly read your blog. This saves you advertising expenses and lets you attract only new readers. 

Lookalike audiences

Lookalike audiences are a great way to find and reach new customers with similar traits to your existing audiences. 

When choosing your source audience, we recommend only using your best custom audience files as a starting point. Just avoid narrowing your audience too much because this could make it difficult to reach people with many layered targets.

At the same time, don’t keep your audience too wide because the results might not be targeted enough. 

Also, opt for target expansion when creating your lookalike audiences. This basically lets you find and reach users who are likely to convert, even if they may not be in your current lookalike audience. 

12. Optimize ads by using the right marketing objectives 

Apart from knowing who you’re targeting, you also need to select an objective for your Instagram ad campaign.  At this stage, you need to be asking yourself:

  • What are you hoping to achieve with your ads?
  • What are your marketing objectives?

It’s super important to pick the objective that matches your goals, because it affects how your video is optimized and how much you pay for it.

Instagram also uses the objective to show your ad to the people who are most likely to take your desired action. 

The different instagram ad campaign objectives available fall into three categories: awareness, consideration & conversions. 

This is how you know which one to pick for your next ad. 

Awareness objective 

Awareness objectives consist of brand awareness and reach. They’re ideal for ads that are meant to increase your brand’s exposure and visibility. 

  • Reach: Used to maximise your brand’s visibility
  • Brand awareness: Used to get your brand’s name out there and make customers familiar with your products.

The brand awareness objective optimizes for ad recall lift, which is an estimate of how many people recall seeing your ad within two days. It’s usually more effective than ‘reach’ because it measures whether or not users actually remember your brand. 

Consideration objective 

Consideration objectives are traffic, engagement, app installs and video views. These are ideal for making potential customers more aware of your brand and inviting them to take a particular action. 

  • Traffic: Used to drive people to your website, app or blog.
  • Engagement: Used to encourage people to engage with your ad post by liking, commenting and sharing it.
  • App installs: Used to encourage more users to download your mobile app.
  • Video views: Used to increase viewership on video ads that convey a message or showcase your brand.  

Conversion objective 

Conversion objectives include conversions, product catalogue sales and store visits. As expected, they’re used for driving up sales, conversions and even visits to your shop. 

  • Conversions: Used to increase conversions at the lowest possible cost and great for promoting sales of your product or service.
  • Product catalogue sales: Used to promote products to customers who have visited your website or app
  • Store visits: Used to reach people near your physical business and encourage them to increase in-store conversions  

13. Include user-generated content in ads 

It’s no secret that user generated content (UGC) is a golden key for marketers. It’s known to be a great source of higher engagement, customer interaction and conversions. 

In fact, 90% of customers say they trust UGC over traditional advertising and posts featuring UGC have a 4.5% higher conversion rate than those without. Moreover, 53% of customers say that UGC is the content they want to see most from brands. 

But this isn’t really surprising. In fact, you probably already knew all this and might even use competitions or giveaways to encourage UGC.  

But let us ask you this. Are you repurposing user-generated content for your Instagram video advertisements? 

Maybe not. 

Try using videos and images submitted by users through social media to create more organic and credible advertisements. They’re more cost effective and help you create ads that seem more like regular, engaging content. 

Take Toyota for example. The company collected UGC featuring street performers all over the world to create its “Feeling The Street” campaign. 

This helped them achieve a 440% increase in total engagement from their previous year’s campaign. 


Because UGC ads feature real customers and real people. Rather than seeming overly self-promotional, they have the power to relate better to potential future customers.

It’s probably why they even have a 4x higher click rate than ads without UGC! 

14. A/B test all your ads

A/B testing allows you to test different versions of your ads to find out which works best. It’s a great option to analyze your social media video ads and optimize your future campaigns.  

A/B testing is also extremely versatile. You can use it to test the same ad on two different audiences to see which ad performs better, allowing you to target ads better.  Or, you can test out two different ads on the same audience to see which content and style works better. 

You can also use A/B testing to figure out which Instagram ad format works best for the type of content you want to share. For example, you might find that carousel ads work best for product launches while stories are better to share short, captivating ads. 

Essentially, A/B testing is great for helping you answer questions like: 

  • Which message resonates the most with your audience?
  • What types of content generate the most engagement?
  • Which ad format has the most comments, likes or shares?
  • Which call to action has the highest conversion rate?
  • Which section of your target audience prefers a certain ad? 

Great Examples for Instagram Video Ads

Now that we’ve equipped you with all the actionable tips you need, it’s time to make your own Instagram video ads. Remember… more often than not, the best ads are the ones that look the least like an ad. 

Running a little low on inspiration? Don’t worry. We’ve got you covered. 

Here we’ve compiled a list of some the best Instagram video ads out there. They’re perfect examples of engaging social media content to inspire your next campaign. 

1. Reebok 

Reebok combines beautiful visuals with an inspiring and thought-provoking message to create an ad that resonates with viewers. It’s part of a larger campaign titled “25,915 days” which encourages users to ask themselves how they want to the rest of their lives. 

It uses storytelling to showcase one woman’s life in reverse — from participating in a Reebok ‘spartan race’ to the day she was born. The ad is authentic, features real people and tells a story. It effectively captures the audience while promoting the brand in an organic way. 

2. Ikea

This post by Ikea is the perfect example of a short and effective in-feed video ad. Ikea uses the same logic as looping videos to repeat the initial 3 seconds twice.

It draws viewers in before they even realize they’re watching the same scene over again. It then seemingly loops again and catches the viewer off guard when the scene changes, maintaining their attention.

This video is great because rather than directly selling the product, it uses storytelling to showcase its benefits. It’s also fun and humorous, showing off Ikea’s young and family-friendly personality. 

3. Oreo

This video ad by Oreo is a perfect example of the brand’s consistently fun, creative and quick social media content. It’s an illustration based ad that incorporates the product in a fun and innovative way, hooking the viewer from the start.

It also uses extremely satisfying audio of pen writing on paper but doesn’t require sound to be understood.

4. Moen


Moen partnered with the visual content platform, Olapic to create this beautiful, dynamic and full-screen stories video ad. It’s short and immediately captures the viewers with its combination of illustration and dynamic visuals that showcase the product.

Also, it’s silent and creates an uninterrupted stories experience for the viewer. This ad was so successful that it resulted in 45% more impressions along with a fresh, new way for the brand to create engaging content.  

5. FeetUp

This video by FeetUp a great example of a simple yet effective Instagram in feed ad.

It showcases their product in action, depicting a woman using the ‘FeetUp trainer’ to do handstands and other yoga poses. The thumbnail of the video grabs the users’ attention and invites them to “create their own yoga flow”. 

6. Stitch Fix 

This simple video ad by Stitch Fix follows a slideshow format of fast-moving images that showcase a bunch of different outfits. It’s visual and uses text to suggest to showcase products for different occasions: a day at the office, a weekend getaway, etc.

It also lists out the product’s benefits like no subscriptions, free delivery and extra discounts to further attract the viewer’s attention. It’s simple, effective and straight to the point.  

How Studiotale Can Help You 


There you go! That’s everything you need to know to kickstart a successful Instagram video ad campaign. 

Remember, sometimes the most effective ads are the ones that least look like it. Keep things natural and remember to be yourself! Use your ads to show off your brand’s personality and relate to your customers. 

Looking for more tips and strategies? Subscribe to our blog here

If you’re still unsure of where to start with your Instagram video ad or need guidance from a video expert, don’t worry!  

Simply reach out to Studiotale and leave the rest to us. As a leading startup video production company, we’d be happy to help. 

Don’t hesitate! start a conversation with us today 🙂  

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