If you haven’t noticed, influencer marketing has taken the digital marketing industry by storm. It is set to be the big thing over the next five to ten years. Because people today can more relate to micro-influencer compared to celebrities.
This collaboration between a company and an influencer is to promote its products or services. First of all, an influencer is a person who can help you reach your target audience, also convert them. Hence, building their credibility over the years. They are known for their unique voice and influence purchase decisions.
An influencer could be a tech expert, chef, fashion designer or a blogger. So, they are proving themselves to be excellent value additions for a brand. Influencer marketing platforms and agencies usually handle influencer marketing. Having said that, in this article, we will be listing the top influencer marketing platforms and their work.
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How can an influencer marketing platforms help you?
Imagine a software which would help you find the right influencer and manage relationships with them. Most importantly track the success of the influencer campaigns. Influencer marketing platforms represent this software. Let us check out the features of Influencer marketing platforms:
- Firstly, they help you discover the right influencers. Certainly, the factors to search a good influencer should include follower count. Likewise, refine your search by looking at the influencer audience’s demography and influencer’s demographics.
- Secondly, they help you manage different types of content for campaigns such as graphics and ad text, mentions, hashtags, campaign deadlines, and duration, etc.
- Consequently, they help in amplifying influencer content using paid advertising on social media. Besides, reiterate their message to the audience.
- Also, help brands understand the impact of the influencer on the business. They generate reports that discuss ROI calculations. While other aspects to look for include reach, views, real-time analytics, URL tracking, etc.
- Finally, they handle compensation to the influencers. Hence, the multiple aspects include transactions via various payment platforms, tax compliance, payment escrowing, etc.
Let us now look at some of the top influencer marketing platforms. This list will help you decide how to get started with your influencer campaign if you are planning one!
Upfluence empowers brands with influencer marketing and content marketing technology. It was founded in 2013 and is headquartered in New York. The SaaS platform helps you find influencers, manage campaigns, handle payments, track the success of campaigns. Further helps you analyze competitor content on social media.
Emerged from two products, Publishr, an influencer relationship management system and Façade, a social media search engine. Upfluence offers pricing plans that are affordable to small and medium businesses. Most importantly, it is available on Pinterest, Facebook, Twitter, Instagram, blogs and YouTube.
Besides, Upfluence has an enormous database of 500 million content items. Above all, it provides efficient influencer management tools so that brands can manage influencer relationships. Therefore companies can create lists of suitable influencers, track the performance of the influencer campaigns and collaborate on content. Even more, PayPal and Microsoft are among their clientele.
Known as Revfluence, AspireIQ is a self-service influencer marketing platform. They are effective on YouTube and Instagram. It is headquartered in San Francisco and was founded in 2013. Their services include the discovery of influencers through a recommendation engine. Having said that, AspireIQ manage campaigns and provide analytics for tracking campaign performance.
So, they connect brands with large-scale communities of influencers and content specialists. Certainly, the focus is to personalize every customer touchpoint- email marketing, social media, etc.
While it has a database of more than 150,000 influencers. If you want to be part of the influencer portal, the cutoff for the creator is having at least 500 Instagram likes or 2,500 views on YouTube. As a result, influencers who meet these criteria are included in the database of influencers. Their clientele includes Scentbird and Calvin Klein.
HYPR, headquartered in Manhattan, New York. The firm prides on having detailed audience demographics of 10 million influencers around the world. Likewise, it lists influencers on Facebook, YouTube, Instagram, Pinterest, and Twitter. The company was founded in the year 2013. While the mission is clear to make influencer marketing fully automated and scalable.
It has a highly talented team of data scientists and software engineers. Hence, the developed algorithms aim to scrape every social media account around the world. Most importantly these algorithms help you determine the popularity of each influencer. Consequently, HYPR provides tools that help brands automate the manual parts of influencer marketing.
The firm has been rewarded for its best performance. This includes the 2017 International Performance Marketing Award for the Best SaaS/Tracking platform. Besides, the 2018 Martech Awards for Best Influencer Marketing Management Platform. As a result, the service is used by some of the High-profile clientele such as Bloomberg, LG, Kwittken, Simon & Schuster, AOL, and Hulu.
OpenInfluence is a full-service influencer marketing platform. Therefore, specialized in providing brands with high-quality content and ROI. Above all, t uses proprietary AI-powered software and industry analyses to achieve this. Above all, the brand has been telling stories since it started in 2013.
While Campaign strategy and content creation is the focus of the team. The company helps in identifying the right influencers and managing campaigns end-to-end. To be precise, they have around 300,000 influencers in its database. Hence, they use machine learning and image recognition to analyze more than 100 million items of content on social media.
Similarly, OpenInfluence works across Facebook, Instagram, YouTube, Weibo, Twitter, and SnapChat. As a result, it has worked with clients across fashion, lifestyle, automotive and entertainment industries. Most noteworthy, the platform has been used by 1000+ high-profile clients including Hyundai, Unilever, Pepsi, Samsung and McDonald’s.
NeoReach is a cloud-based SaaS influencer marketing platform. While they help brands by automating processes in influencer marketing. Above all, NeoReach has an enormous database of 3 million influencers. Furthermore, you can easily discover the target audience by using the extensive list of 40 filters that include keywords and social platforms.
Above all, NeoReach helps Companies to automate and track workflow during a campaign. Besides, manage influencer relationships efficiently. Hence use analytics tools to check the performance of campaigns in real-time. Their headquarters is in San Francisco, California and they started operating in 2013.
NeoReach provides API integrations for scaling up the influencer marketing process. Furthermore, some notable clients of the platform are Honda, Discovery Channel, Airbnb, The New York Times, Amazon and Walmart.
FameBit is an influencer marketing platform that specializes in creating branded content. Since it began its work with YouTube influencers. Hence the focus was on the video content for brands. In contrast, some brands provided the content to be posted on influencers’ YouTube channels. While other times influencers came up with the proposals for campaigns. Consequently, the platform expanded to work on Facebook, Tumblr, and Twitter.
Since Famebit focuses on influencers finding brands rather than the other way around. So, the brands and influencers can sign up on the platform. More importantly, the selection criteria for an influencer are having a minimum of 5000 followers on a social media platform.
Google acquired FameBit in October 2016, and at the time, it had 300 million subscribers. So, the generated content has garnered 840 million views and 3 billion minutes of watching time. Besides, they have some big clients such as Canon, Activision, Seriously and Sony.
If we go by the influencer count, Julius has more than 75000 hand-picked influencers in its database. While headquartered in New York, it was initially called ‘Thuzio.’ Firstly, they started as a talent agency for web-based athletes interested in appearing in endorsements.
Similarly, many influencers joined the platform over a period. Hence the agency changed its name from Thuzio to Julius. Even more, it became an influencer search and discovery tool.
Above all, you can check the Influencer profiles. While the profile detail includes content style, previous work, interests and latest updates. Besides, the platform works across SnapChat, Twitter, Facebook, Instagram, Pinterest, and YouTube. It provides end-to-end campaign management tools to brands. Hence, it offers solutions for publishers and agencies. Finally, their clientele includes Phillips, Nordstrom, and Bonobos.
Klear is a big data influencer search engine with 500 million influencer database. The profiles are divided into 60000 categories including language, niche, country, city. Hence, it is specialized in providing detailed information about audience demographics.
Furthermore, this influencer marketing platform supports YouTube, Instagram, Twitter, Blogs and Facebook. Above all, Klear’s People Rank Algorithm analyzes social signals to determine who is online. As a result, the platform allows you to monitor workflow and measure KPIs of campaigns.
Managing influencers is simple with Klear’s Influencer CRM. Hence the client base of Klear includes Adidas, IBM, Unilever, Visit Britain, Microsoft, Coca-Cola, and Praxis.
Traackr dates back to 2009 and is among the older influencer marketing platforms. Since it started with the aim to build a long-lasting relationship with the influencers. This platform focuses on helping medium and large companies. As a result, it specializes in influencer relationship management.
Furthermore, the database of influencers is generated as a result of an algorithm and manual input. Likewise, the platform also analyzes the people who influence influencers and uncover insights. Most importantly, it allows you to track influencer content in real time to see what content works best.
Even more, the platform works across Pinterest, Facebook, Instagram, Twitter, Tumblr, blogs, and YouTube. It has been used by Nissan, L’Oreal, Garmin, Google, and Travelocity.
BuzzStream is an influencer CRM and influencer search engine. Likewise, the driving force here is the word-of-mouth traffic and high search performance. Hence it helps companies reach out to influencers in a personalized manner. Also automates many of the time-consuming activities in influencer marketing.
Its headquarters are in Austin, Texas. BuzzStream is a software for digital PR and blogger outreach. Since it allows you to track the performance of campaigns.
The platform is suitable for brands of all sizes. As a result, some of its best customers of BuzzStream are Airbnb, Glassdoor, Shopify, Canva, 99designs, and Fractl.
Popular Chips is a SaaS platform for influencer marketing management and analytics. First of all, the platform allows you to search for micro and macro influencers. Secondly, the platform provides you with fraud detection service and real-time campaign tracking. Consequently, Popular Chips has over 1 billion influencers in its database.
It started its operations in 2015. Also, it is considered one of the most user-friendly influencer marketing platform by Fortune 500 brands.
Today Popular Chips supports Google+, LinkedIn, Instagram, Twitter, and Facebook. Hence, some of the biggest names that the platform has helped include Asics, Puma, GEOX, WarnerBros TV, and Flattummy Tea.
Lefty is an influencer marketing platform that leverages influencers’ ability to increase their traffic organically. It help brands effectively promote themselves. Since it uses a database of about 5 million influencers to provide brands with a vast choice set.
While it allows you to track influencer content in real time and measure the ROI of a campaign. Besides, the platform is suitable for brands of all sizes.
Lefty also works as a creative agency. As it creates campaign strategies and manages contracts. It focuses on connecting Instagram creators with brands. Most Noteworthy, their clientele includes Louis Vuitton, Sephora, Dior, and Chanel.
Heepsy is an Instagram influencer marketing platform that helps you find influencers based on industry and location. Firstly, analyzing profile and providing you with an organized list with their contacts. The platform started operating in the year 2016 in Bilbao, Spain.
Likewise, they aim to provide a search engine that is accurate and affordable for brands of all sizes. So they focus on Instagram because influencers prefer it over other social platforms.
Today, influencer profiles are very comprehensive so that brands can identify the right ones. The platform also allows you to track the performance of campaigns. Above all, some of the big clients they work with include BBC, Hulu, EA, Samsonite, Allianz, and Nestle.
Sideqik helps brands discover and work with the most suitable influencers. Hence it allows you to manage influencers, track content performance.
Additionally, it enables you to track your favorite influencers from a dashboard. Customers witnessed 50-300 times increase in reach and engagement after using Sideqik. Finally, P&G, HTC, Coca-Cola, and Logitech are among their clientele.
A unique platform that allows brands to gift influencers products or services. The important thing to notice is the authentic content produced in exchange. As a result, they can reach out to thousands of influencers by creating a gifting campaign.
Consequently, this app simplifies the process of brands and influencers discovering each other. Furthermore, this influencer marketing platform uses AI to identify the best influencers for your brand. Mahkia Kinis and Chic Cartel are among their clientele.
And it’s a wrap!
Seems like reaching out to your audience in an authentic, personalized manner is favorable. First of all, be clear on the objectives of your campaign. Hence, this will help you find the right influencers. These influencer marketing platforms will help in fine-tuning your search for the right influencer. Besides, it is necessary to track the workflow and performance of the campaigns. Hence, take your campaign a notch higher with an influencer marketing platform today.
Most importantly, if you find any popular influencer marketing platforms missing. Do let us know in the comments below. Would love to get your suggestions!