It’s got over a Billion active users. Every. Month.
The image-sharing social media platform has become a pop culture icon. But Instagram got past just being a picture sharing app a long time ago.
Bringing video content onto the platform changed the game entirely.
Today, Instagram posts with video content receive 38% more engagement than posts with images.
That’s a lot of attention.
And it’s the kind of attention brands all over the world are looking for.
Planning to launch an Instagram Video Marketing Campaign?
You’re going to be faced with a major question: How long can my Instagram videos be?
How long can Instagram videos be?
You may think that Instagram allows only 1-minute long videos.
Well – it depends.
What kind of video are we talking about?
Is it a regular post or is it an ad?
Is it a video for your IG feed?
A story? A live video? Or are you planning to put it up on IGTV?
If you haven’t made up your mind yet, here’s a quick look at the different Instagram video length limits before we get into the details.
- Video Length for Instagram Posts : 3 Seconds – 1 Minute
- Video Length for Instagram Stories: Maximum of 15 seconds per story
- Video Length for Instagram Live Videos: 60 Minutes of live-streamed footage.
- Video Length for IGTV: 10 minutes for a basic account. Verified accounts or Instagram profiles with a large number of followers get up to 60 minutes.
Ok, now that we’ve got that out of the way, let’s show you how you can make the most of these video time limits.
1. Video Length For Instagram Posts
A minimum of 3 seconds and a maximum of 1 minute.
That’s the time limit to keep in mind when creating video content for Instagram feeds.
If your video is over 1 minute, Instagram lets you trim out the excess bits and select the 60 seconds you want to be uploaded.
Simply select your video in the upload menu, then go to the ‘Trim’ option to edit your video’s length.
It’s that simple.
Now, you’re probably frowning at your screens, thinking “How in God’s name am I supposed to say everything I want to say in a minute?”
Relax – There’s a simple hack to upload an Instagram video that’s longer than 60 seconds.
The Carousel Post
The Carousel feature lets you upload up to 10 photos or videos in a single post – kind of like a slideshow.
To make a carousel out of your video, chop it into smaller, minute-long clips.
Once you’ve got your clips, go to the upload menu and select the ‘multiple post/Carousel’ option (The one that looks like 2 squares stacked on each other).
Now, select your video clips in order and upload them.
All your video’s content squeezed into a single IG post.
You can trim your videos for carousel posts using your phone’s in-built video editor.
If you’re looking for something a little more powerful, there’s a library of awesome video editing apps you can use.
If you’re finding it hard to make up your mind, we’ve compiled this list of our Favourite Instagram Video Editing Apps to help you out.
Time to move on to the next bit.
2. Video Length For Instagram Stories
Instagram stories have a 15 second time limit per individual story.
This goes for images and video content
If your video is longer, Instagram will automatically splice it up into 15-second pieces.
This works only for videos that are up to a minute long though. You can upload only 4 cards at a time this way.
If your video content is longer than a minute, then trim it into smaller, minute-long sections yourself.
Again, the tools I’ve given you above are going to come in very handy here.
Oh, the time limit here applies to videos posted in live stories as well.
Remember - Only 15-second live video footage at a time!
3. Video Length For Instagram Live
If you’re shooting a video for Instagram Live, you can stream up to 1 hour’s worth of video at a time.
Want to stream longer?
You can always start a new Live session when the 60 minutes are up.
Just remember to keep an eye on the clock, and tell your followers that you’ll be starting a new session before you go offline.
Here’s a couple of tips to remember when you live stream to your followers.
4. Video Length For IGTV
The introduction of IGTV to Instagram changed a lot of things.
Instagram finally gave us a way to share video messages longer than a minute.
IGTV lets you upload long-form video content.
You can upload up to 10 minutes of video here.
That’s unless you have a verified account – or a lot of followers at the very least. Then, your IGTV video limit extends to an hour.
Remember, IGTV lets you upload a vertical video with an aspect ratio of 9:16 or a horizontal video with an aspect ratio of 16:9. So, shoot your video content keeping these ratios in mind.
We’ve written a pretty quick guide on How to Get The Best Out Of IGTV if you’re looking to up your IGTV game.
Well, there you have it!
Now you know the Instagram Video Time Limits, and how you can make the most of them.
Create your videos keeping these constraints in mind, and you’ll end up designing content that’ll wow your Instagram followers.
Are there any Instagram video length limit hacks that we missed out? Let us know below!
And if you’re looking for video length limits for other social media platforms check out our Ultimate Guide to Video Lengths for Social Media.