The chances are that you have a great idea, product or service and you want to tell your story to the world. Among the different content types, videos are the most convenient and memorable way to share your story. Hence, they’re a great addition to your content marketing strategy. Not convinced?
Check out these video marketing statistics-
- 87% of businesses use video as a marketing tool.
- Marketers using video can increase brand awareness by 54%.
- 72% of consumers prefer to watch a video than reading the text to learn about a product or service.
The findings are pretty clear. There are different types of videos for business that can be used to build awareness and engage target audiences. In this article, we will highlight these types of videos.
So, let’s dive right in!
Best types of videos for business
- Explainer Videos
- Commercial Videos
- Product Demo Videos
- Company Story Videos
- Company Culture Videos
- Social Media Live Videos
- Retention Videos
Explainer videos are used to describe a product, service or idea in a way that your audience can understand in two minutes or less. They usually cover four key points- the problem, the solution, the features and benefits, and a call-to-action.
You can use explainer videos on your home page or product page, at sales demos, events and in newsletters.
They can be used by all kinds of businesses- startups, B2B and B2C businesses and work great at the top of the funnel.
Explainer videos can be broadly categorized into two types:
Animated Explainer videos
Check out this video created by Studiotale for Atoka. This 90-second explainer video highlights that Atoka is a search platform that presents information about Italian and British companies. The main aim is to help people in search of local businesses.
Live-Action Explainer videos
Check out this amazing example by DollarShave Club. This video stands out for its humor and wit. The founder talks about the blades they make and highlights why you should buy them uniquely and humorously.
On average, it takes about 5-8 weeks to create an explainer video and it can cost from $5000 to $50000.
Without a doubt, explainer videos are one of the best types of videos for business.
Commercial videos are engaging teasers ideally around 30 seconds long, used by companies to promote their product or service.
They are used to grab attention and create curiosity about what you do. These promotional videos usually don’t go into the details of what a company does or how they do it.
This type of video for business is a great way to spread awareness and excitement about a product or service. Hence, they work great at the top of the funnel and also, usually require a high budget.
Commercial videos can be used on social media platforms like YouTube, Facebook, and Instagram as video ad campaigns.
On average, it takes around 5-7 weeks to create a commercial video and can cost from $10000 to $50000.
Check out this video by Apple that was created to launch the iPhone XR. The video uses catchy background music, attractive images and animation to highlight the product’s unique features.
Product Demo Videos
Product videos provide step-by-step instructions on how to use your product. They can be used to educate new customers and inform existing users about an update. You could use them as email responses and on the FAQ page.
B2B, B2C and SaaS companies can use product videos as mid-funnel video content. On average, it takes around 4-6 weeks to produce a product demo video and can cost from $3000 to $15000.
For example, take a look at this video by Slack. Slack is a messaging application for teams. The video discusses the features of the platform in detail using a clear script, smooth transitions, and pleasant background music. It’s one of the best product demos to date.
Company Story videos
How do you humanize your business and connect with your audience? Company story videos are your answer!
These videos can be used to tell your audience all about the story of your business, its mission, and values. Usually, employees talk about the work they do or founders speak about why they started the company and its journey so far.
Company story videos work great at the bottom of the funnel. You can use them on your ‘About Us’ or ‘Meet the team’ pages.
On average, they take around 5-7 weeks to create and can cost from $5000 to $30000.
One of the best examples of this video type is by HubSpot. The video has the founders of the company talking about why and how they created HubSpot, their mission and journey so far. They also talk about the underlying idea of inbound marketing and why their customers love it.
Company Culture Videos
Company culture videos can be used to showcase your brand personality behind the scenes at the individual level and as a company.
These informal videos a great way to add a human touch and connect with your audience. Here, being informal is an advantage you have compared to the other types of videos.
It’s one of the most effective types of videos for business to connect with your customers on a personal level.
Check out this cool video by Zendesk. It shows how the culture at the Zendesk office in Dublin is. The video stands out for its light humor and casual mood. It shows employees engaged in different activities at the office without using any narration and effortlessly gets its point across.
Social Live Videos
Are you looking to interact with your customers in real time and show off your brand personality? Live videos are the best way you can do this! The fear of missing out makes people watch an entire live video.
They’re a great way to encourage the participation of your audience and enhance customer experience.
You could use live videos to cover an event, host a Q&A session, announce a new product or conduct an interview.
Live videos are also cost-effective because you can create them using just your smartphone or webcam.
Check out this Facebook live video by Starbucks. Starbucks filmed their celebration of the National Voter Registration Day. The video featured several Starbucks employees explaining the importance of voting and registering to vote. It received a good response with 175K views.
Are you looking to build trust among potential customers? Testimonial videos are one of the best ways you can do that!
This type of video for business features one or more of your clients talking about their positive experiences of using your product or service.
The most important aspect of a testimonial video is to showcase how your customer faced a problem and how your company provided a solution.
They help strengthen your brand image and are great content for the bottom of the funnel. You can use these videos on your home page or a separate customer page.
On average, a testimonial video takes around 3-5 weeks to create and can cost from $5000 to $15000.
Without further ado, check out this great example by Uberflip. In this video, Lisa Kenney from Blackbaud, a software company talks about how she uses Uberflip to generate leads, measure ROI and create content hubs.
Retention videos could be either a thank you video, a festival greeting, could answer queries or discuss a product update.
A retention video is a great way to engage your existing customers and sustain their interest in your business. As the name suggests, they’re great for the bottom of the funnel.
You can use these videos in email newsletters or on your social media channels.
On average, it takes around 3-6 weeks to create and can cost from $3000 to $10000.
Check out this video by BMW created to wish their audience for Christmas. It has a unique concept and strikes the right chord with its audience.
So, you probably have got an idea of which video types will suit your business the best. You can make this decision based on the inputs in this article.
And if you still think you need more information about the types of videos or are unsure about which type of video you should choose, feel free to set up a call with us. We’d love to help you find the right video solution for your business!
Want to take a look at some of our best work? Check out our portfolio here.