Marketing

Video Websites like YouTube - 8 of the Best Alternatives

Koushik Marka
September 10, 2019
Contents

Youtube is the go-to video sharing site for most when thinking of hosting a video. It is the second largest search engine in the world after all.

However, its policies may not always be in your favor, and that tends to be off-putting.

Youtube is a very public platform where anyone with an account can upload videos for free. It won’t be hard for your business videos to drown even among the millions of music videos that are being uploaded on it every day!

Now, maybe you want to customize your video player. Maybe you want to show some videos only to a certain group. Or maybe you’re just tired of completely random ads distracting your viewers right before they watch your video.

If you have faced these minor setbacks, you have come to the right place (or webpage).

We have compiled a list of alternate video hosting platforms just for YOU.

1. Vimeo

Vimeo website

Launched in 2004, Vimeo is the most popular video hosting site right after Youtube. Founded by a group of film-making enthusiasts, you can be sure to receive quality.

Vimeo is mainly used by professionals, including Indie filmmakers and big agencies. It helps content creators publish and host videos of amazing quality. 

Vimeo has a privacy policy wherein your videos are accessible only to those with the right credentials. This makes it easy for your team to comment and give feedback just within your group right on the video.

What’s more, you don’t have to worry about losing your original video or comments since they are all continuously saved.    

Vimeo also lets you live-stream on various social media platforms with high-quality video.

Sandwich Video uses Vimeo to display high-quality video content of what they do. Being a video making company, Vimeo is a platform that really compliments them well.

Vimeo has over 200 million viewers per month with around 90 million registered members.

Features of Vimeo

  • Professional level videos
  • Can embed videos on various pages
  • 4K quality
  • Add a call to action and email capture
  • Customize the player with brand colors, logo, etc.
  • Live-streaming
  • Custom Integrations
  • In-depth analytics
  • No ads

Price

The basic plan is free and Paid Plan costs $7-$75/month

2. Alugha

Alugha website

No, it’s not a seal’s cry or a kind of whale!

Alugha is titled as the Multilingual Video Platform, which means you now have a global reach. 

Launched in 2014, it is used by businesses whose client network is spread over several linguistic backgrounds. 

Simply put, what Alugha does is add narration in multiple languages. If a person wants to upload a video in multiple languages on Youtube they will have to upload individual videos with different audio-tracks. 

Alugha cuts down all that workload and space requirements by including narrations in the languages of your choice within a single video. 

Merck makes the best use of Alugha in this video where they’ve narrated in both English and German. This significantly helps increase their viewership.

Alugha was founded in Germany and has over 100 million video-makers using its services today.

Features of Alugha

  • Can add voice-overs in multiple languages in a single video.
  • Provides artists to translate and dub the videos.
  • Can embed videos on various pages with multiple soundtracks.
  • Works on all social media platforms
  • Can customize the background, thumbnail, description, etc.

Price

A Beginner plan with 2 audio tracks is free.

€39/month - On-demand pricing

3. IGTV

IGTV

IGTV (Instagram TV) is one of the recent names to join the video viewing/publishing platforms.

Companies now have a chance to post captivating videos on Instagram. This could include a product review, a demonstration or tutorial on how to use a product, or even a small celebrity explaining why they love the product.

Normally, video length on the Instagram feed is limited to 60 seconds, which is insufficient to get your point across. With IGTV you can upload videos that are up to 10 minutes long. If you have a verified account, you can post an hour-long video! 

The videos that are popularly watched by Instagram users are rather fast-paced. You’ll have to come up with creative new ways that could hold your viewer’s attention instead of the ‘usual’.

Netflix uses IGTV to pretty much inform us of everything they are up to! All their shows’ updates, trailers, cast interactions - everything they feel we should know about.

With over a billion active users frequently checking their Instagram feeds, IGTV videos are a great new marketing strategy to explore.

Features of IGTV

  • Vertical and (since recently) horizontal videos of up to 60 minutes long.  
  • Great platform for B2C companies looking to reach out to millennials. 
  • Fast-paced videos
  • Option to promote your video as an ad
  • Accessible via smartphones

Price

Free

4. Wistia

Wistia website

If you are a startup that wants to upload interesting videos on your webpage with the desire to maintain brand consistency, Wistia is the best option for you.

With Wistia, you have full control of how your video looks. You get to choose the player color to match your website’s aesthetics and can even add your company’s logo to the player. It also lets you upload a thumbnail that you made on your own.

Wistia’s hosting services make sure that no annoying ads pop up right before your video plays, so the focus is solely on your video.

You also have the option of creating video channels to compile all your videos and make them easily accessible to your audience. 

The benefits don’t stop there! Yes, there is more

Why do more than 30,000 companies use Wistia?

Wistia gives you A/B testing options, using which you can determine which way you should proceed in the future by understanding audience preferences. 

Wistia also tells you how well your video is doing on the internet with engagement graphs, viewer-based tracking, and video heat maps.

You can go a step further and find out how many people liked, commented and shared your videos on various social media platforms.

Yup, Wistia is packed.

Take a look at this video by Zendesk about Sunshine, their open and flexible CRM platform. The player color was made blue to match the rest of the page and the video seamlessly blends in.  

All in all, Wistia is a great option if you're getting started out in the business world and want that touch of professionalism to your videos.

Features of Wistia

  • Ensures brand experience by customizing your player with a suitable color, logo, thumbnail, etc
  • No advertisements
  • Add a call to action and email capture
  • Enables the creation of a channel with videos within your site
  • Password-protected videos to narrow down viewership to a select few
  • Directly publish to social media platforms
  • In-depth analytics based on how your video is performing

Price

Beginner option with 3 videos is free. $99/month - On-demand

5. Sproutvideo

Sproutvideo website

Founded in 2010, Sproutvideo is the video hosting platform you should opt for if premium videos are the main highlights of your company. 

Let me tell you why.

Say you have some insightful content that you feel should be paid for, but at the same time, you need to create the buzz. Sproutvideo helps with exactly that.

It lets you narrow down viewership to a selected few by allowing only certain videos to be viewed for free. The rest can only be accessed after signing up with a paid account.

Oh, and in case you want to prevent certain IP addresses and geographic locations from viewing your video, it lets you do that too! 

Want a set of videos to appear in one particular place? Sproutvideo’s got your back there too. It helps you in creating video websites where you can upload multiple videos of your choice.

Sproutvideo also gives you detailed analytics of your viewership. This lets you understand which videos are great and which might require some improvement.

If you take a look at Blade and Skillet’s page, you’ll see how 3 videos are shown to be free but the rest require a login. They’ve also organized all their cooking videos on a single page. 

Features of Sproutvideo

  • Secure video with sign-in options
  • Supports all video formats
  • 4K and 8K
  • Option to customize your player with a suitable color, logo, etc
  • Add a call to action
  • In-depth analytics on your video’s performance.
  • No ads

Price

$24.99-$499.99/month

6. Facebook Watch

Facebook watch

Facebook Watch is the new, free video-sharing website introduced by Facebook in 2017, put forth as a rival to sites like Youtube. 

On Facebook Watch, you can upload content where viewers can access these videos from their Facebook app or page.

Facebook Watch is a great place to capture your audiences’ attention by uploading videos regularly and alerting them on Facebook.

You should provide suitable titles for your videos to make sure they pop up when users type in certain keywords. 

Since there is a multitude of Facebook users, Facebook Watch is a great platform to promote your videos. To do this, however, you’ll need to have a business page, as you can’t upload it through a personal account.

Neil Patel is successfully running a video series for marketers on Facebook Watch. It’s a great example of how smooth and easy it is to handle.

Towards the end of 2018, it saw 75 million viewers each day and is still growing. 

Features of Facebook Watch

  • Can upload and group a series of videos.
  • 1080p quality videos
  • Good platform choice for promoting businesses.

Price

Free

7. Vidyard

Vidyard website

Youtube does not make any provisions to help you get detailed analyses of how well your videos are doing or which videos your audience love.

Vidyard does. 

It shows you everything - how many times someone has watched a video, have they shared it, how do they watch it - everything! If you need real-time ROI stats, Vidyard will provide you with those too.

Another feature that a lot of companies love is Vidyard GoVideo, used by your employees to record and insert personalized videos within an email. It was shown to have increased the receivers’ engagement of the email considerably. 

Vidyard lets you customize your player color, thumbnail, call to action, etc and will even add subtitles to your videos.

If all this isn’t enough, Vidyard also lets you make interactive and personalized videos that are sure to capture the viewers’ attention. 

Dynatrace is a good example of how Vidyard creates a beautiful ambiance to their site. It’s soothing, user-friendly and very well organized.

Features of Vidyard

  • Ability to create interactive videos
  • Personalized videos
  • Add multiple calls to action and email capture
  • Can communicate with the viewer, even when they are watching the video
  • Swap previous video for new one easily
  • No ads

Price

$150/month - On-demand 

8. Brightcove

Brightcove website

Launched in 2004, Brightcove helps businesses cut down their work when it comes to video marketing.

If your company is buried under the work of having to manage online video strategies, Brightcove is the platform for you, thanks to their highly useful products.

Video Cloud and Video Marketing Suite, take on your company's online video marketing research and gives you analytics of your viewer’s behavior and the video’s efficiency.

Brightcove Social can be used to publish videos on numerous social media platforms from a single place.

If you choose the Enterprise Video Suite, you can simplify the whole process of employee training with the use of videos. These videos will be accessible only to those with the right credentials. 

Another benefit of using Brightcove is the ability to monetize your videos using ads.

Crash Media Group makes use of Brightcove to reach a bigger audience and bring in more views. They were able to include advertisements of related brands and get them to the right audience. 

Features of Brightcove

  • Lets you Livestream and then post it as a video later
  • Lets you create personalized and interactive videos
  • In-depth analytics on how your video is performing
  • 4K videos 

Price

On-Demand

Oh hey! Congrats on making it to the end.

In this blog, we’ve gone through the major video websites available on the internet apart from YouTube. Now it is time to make your decision and choose the right one for you.  

If you feel like you need a little more help, feel free to contact our resident video expert Meera.

Don’t forget to let us know in the comment section which video platform YOU think is the best. 

Koushik Marka

Founder @ Studiotale. He is passionate about helping brands grow with video and has expertise in video marketing & 2D animation. When he is not working, he loves playing video games and traveling.

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