Videos in Graphics Interchange Format – or GIFs for short.
They’re short, they’re quick, they’re fun.
They bring people together through pop culture.
They’ve been conversation starters thanks to their pronunciation (I’ll give you a hint – pronounce the ‘g’ like in gorgeous).
But linguistics aside, there’s no denying that GIFs pack a punch.
They replicate the exact emotion that is to be conveyed.
By looping frames of pop culture into video clips under five seconds, GIFs translate shared experiences into powerful emotions.
That’s why they’ve become so popular – they bring a feeling of belonging to the online community.
And let’s face it – they’re just real, good fun.
But then the question arises – How exactly can your brand benefit from GIFs?
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Why you need to use GIFs in your Marketing Strategy
GIFs have become such an integral part of the social media experience that businesses all over the world have started using them to connect on a deeper level with their consumer base.
They show your customers that you’re more than just a company.
You’re a group of individuals in-tune with the current trends and culture, making your brand feel more humane and relatable.
And don’t forget, GIFs have really small file sizes – meaning no matter where you upload them, blog posts, home pages, emails, they won’t affect your website loading time – unlike standard video files.
All this in return for just a couple of minutes of work.
So, if your marketing strategy involves continuously producing quality video content, GIFs are an option that you should definitely look into.
By repurposing old videos and converting them into entertaining GIFs with video to GIF converters, you can reach out to a larger audience, more regularly at lower costs!
Now that’s a sweet deal.
How Video to GIF converters can help up your game
Ok, now let’s get to why you opened the article in the first place.
Yes, there are billions of stock GIFs online that you can use for literally any purpose.
But you need to market your brand effectively.
And that means you need to create custom GIFs that truly represent your brand.
You could hire a video production company to create custom GIFs for you.
Or, you could use your existing video content and create engaging GIFs that truly represent your brand with video to GIF converters – For free!
No prior experience required!
Let’s get started with our list of the best online Video to GIF converters that you can use without thinning out your wallet.
The Best Video To GIF Converters
While there are thousands of tools that will double up as video to GIF converters, they all have their own limitations.
Most of these softwares are lightweight – they aren’t devoted GIF makers.
These tools impose restrictions that could really affect how your GIF turns out.
To create quality GIFs, you need to have the best tools in the game.
Let’s give them to you.
1. GIF Maker by Giphy
Let’s start with the best.
Think GIF and Giphy is the first thing that comes to mind.
With more than 300 million daily visitors to the site, Giphy has become the go-to source for all things GIF-related.
Now while Giphy does host a mind-boggling collection of animated GIFs to choose from, the platform also allows you to create your own custom GIFs.
Simply click on the ‘Create’ button and begin!
With this free video to GIF converter, you can upload videos or images directly from your device or paste the Youtube or Vimeo link and turn them into GIFs.
Pick the frame you want the GIF to begin at and trim your video to the right length.
Giphy also offers you loads of customization tools like captioning in different styles, filters, animations etc.
No matter what you have in mind, Giphy has the tools for the job.
MakeAGIF lets you convert literally any kind of video into a GIF.
Video or image files from your device, YouTube videos, Facebook videos, your webcam feed – literally anything.
Once you’ve uploaded your video, you can select the starting frame of your GIF and trim it to the length you need.
Add captions, stickers etc in the editing page.
MakeAGIF is easy to use and has all the tools you’d need to create quality GIFs.
However, you’ll need to take up a Pro account if you want to remove the MakeAGIF watermark from the GIFs.
MakeAGIF Pro is priced at $11.95 a month.
Kapwing Studio is a video editor that can also create GIFs.
Drag and drop your video or paste the URL into the Studio interface to upload the video into the converter.
Under settings, change the ‘Output’ option to ‘GIF’.
Like the other editors, you get to trim your GIF and add text, stickers, effects and more!
Check out our complete review of all of Kapwing’s tools here!
4. GIF Brewery by Gfycat
Simple to use but powerful, Gfycat’s GIF Brewery is an option to consider in your search for the perfect GIF creator.
Like the other tools in this list, it features a drag and drop interface for video upload along with the option to create a GIF from a video’s URL.
GIF Brewery also has an app that can be downloaded from the App Store, making GIF creation that much simpler.
Imgflip GIF maker is a very basic, lightweight video to GIF converter that lets you convert mp4 files into GIFs.
The Imgflip editor lets you trim your video into a GIF and play with options like frame rate, size, etc.
Imgflip really comes through because of its sharing features.
You can download the file, copy the file link, use the HTML5 image format code or share your GIF on Facebook, Twitter, Pinterest, Tumblr etc.
If you need to get your GIFs out there ASAP, Imgflip is an option you should definitely check out.
And We’re Done.
Well, there you go.
Those were the video to GIF converters that really caught our eye among the hundreds out there.
We’re sure you’ll soon be creating some unique, entertaining GIFs that truly represent your brand.
With GIFs in your marketing strategy, you’ll see higher audience engagement rates than ever before.
If you enjoyed reading this article, why not check out our blog Video Hub?
We’ve got the latest video marketing trends and tactics for you to boost your business to the next level.
Looking for a video production agency that can take care of your company’s GIF needs?
Get in touch with Studiotale and we’ll help you out!