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Instagram! Surely you’ve heard of it.
Instagram has become one of the most popular social media platforms with over 1.1 billion people using it every month. While they started as an image-based platform, Instagram has developed over the years to make the best use of videos with its key feature IGTV (Instagram TV).
This has made Instagram a highly useful platform for a lot of businesses.
What’s so great about videos?
Well, they’re everywhere. Cisco has predicted that by 2021, more than 80% of Internet traffic will be video. 80%!
With Instagram videos taking overfeeds and stories, there’s no better time to learn about some of the best video editing apps.
The best part about these apps is that you don’t have to be a professional to use them. They’re all very easy to use and in most cases, inexpensive. What’s more, mobile video editing apps don’t require huge device specifications, unlike professional apps.
Right from resizing your clip to adding filters, there’s an app for you.
With all that in mind, let’s take a good look at some of the best video editing apps for making some awesome content on Instagram.
Best video editing apps for Instagram
Normally, not a lot of effort is needed for editing posts for Instagram, since they will most likely involve a few tweaks here and there. The trick is to make those tweaks count.
We’ve rounded 13 amazing video editing apps for when you need to apply those tweaks to your Instagram content to produce some fine quality videos.
1. Quik
Quik is an on-the-go and free video editing app developed by GoPro, and let’s face it, they have always delivered the best.
The app lets you create great video content for Instagram from personal footage and imported GoPro footage.
It offers a wide variety of effects and filters that give your video a professional feel. You can sync music to your video and attach multiple photos and clips together. You can add transitions, music and customize your video with texts and subtitles.
Quik has a smooth interface and allows you to create some professional clips in a jiffy, saving you time and the need for a desktop.
Some may find the app a little too simple, but that’s because it was intended to be so. It’s a great app choice for those who are new to creating video content for Instagram.
Price: Free
2. InShot
Inshot is an all-round video editing app.
Users can trim clips and enhance video speed. They can also add music, text, and filters among other things. A unique feature about this app is that you can rotate and flip videos, something that is absent in other apps.
While all this is great, there is a downside. To remove watermarks and in-app ads, you need to pay $2.99. Also to note is that InShot Pro costs $3.99 per month and $14.99 per year.
Price: Free with in-app purchases
3. Anchor video maker
You might want to look into this video editing app if you have a podcast.
Anchor video maker is the latest addition to the Anchor app family, allowing you to transform audio content into animated videos.
How does it work? Simply put, you upload an audio file into the app and it transcribes the content into an Insta-friendly video.
This means that if you have a great podcast, audio from an interview, or a speaking event you want to showcase on social media, this app will create a simple and engaging video with your text.
It’s a great editing tool for marketers looking for a way to enhance their podcasts.
Price: Free
4. Life Lapse
Have a thing for stop-motion videos? Then this app is for you.
You don’t need to waste time learning Photoshop now. Life Lapse lets you choose either photos or videos and aligns them clip to clip with the help of a ‘ghost’ image.
Once you’ve selected your clips, the app stitches all of them to form a seamless stop-motion video. All that’s left is to then select a preferred filter and song.
Price: free
5. Magisto
This is one smart tool!
Magisto is an AI (artificial intelligence) enabled automatic video editing app. Phew, that’s a mouthful.
The app recognizes faces, landscapes, flora and fauna, and even action sequences! It also has the ability to analyze speech and audio, and intelligently applies editing features like stabilization and video filters. It even auto-crops the video to fit the frame.
While this may sound over the top, the app is super easy to navigate and use. It adds a very professional appeal to your video.
If you’re really serious about video editing, especially for a business, you can upgrade to either Premium ($4.99 per month and $19.99 per year) or Professional ($19.99 to $29.99).
Price: Free one-week trial
6. Boomerang
Boomerang is a looping app created by Instagram, and everybody loves it. It lets you create engaging content in the form of your own GIFs and short videos.
It’s very simple. How it works is, the app shoots bursts of 10 photos and then reverses it. The video is then looped forever, meaning it plays back and forth and back and forth and ba…..you get the idea.
Boomerang comes standard with Instagram, so you can directly take and post the video. However, you can also download the app to use on other platforms as well.
Price: Free
7. VSCO
VSCO has been a favorite to many as a photo editing app. What you might not realize is that you can use the app for video editing too.
No matter what you’re posting, the app lets you add the well-known VSCO filters to your videos to create an aesthetic feel to it. You can also make other adjustments like brightness, contrast, temperature, etc - just like editing a photo.
To use this feature, however, you’ll need to be a VSCO paid member, with a pricing of $19.99 per year (with a 7-day free trial). What do you get for this, you ask?
The app supports 4K video up to 60fps with no size limitations or length restrictions. It’s a great deal honestly.
Price: $19.99 per year
8. Horizon
While Instagram is slowly promoting the use of vertical videos with their IGTV and stories, there’s a certain sense of professionalism with horizontal videos.
This app does just that. Horizon has the unique feature of converting a vertical video into a horizontal one. No matter how your device is held when you shoot it, be it upright, sideways, or upside down, your final footage is a horizontal video.
There’s also the other advantages, like 60 and 120 FPS slow motion setting, in-app filters and a very simple export option for quick sharing.
Price: Free with in-app purchases
9. Mojo
Mojo lets you create dynamic Instagram stories, even if you don’t have footage. They have a range of animated templates and you can also use either photos or videos provided by them.
It’s a great app if you’re trying to showcase a blog post or other content that needs to stand out through IG Stories.
You can add text and change backgrounds very easily. It also has an option of adding ‘pages’ in case you want to make your IG story more than one post.
You can then save your content to your device or share it directly to Instagram to post.
Platform: iOS
Price: Free
10. Clipomatic
This is one of the best video editing apps which is great for adding captions to your IG stories and posts. It works a lot like Anchor video maker where all you have to do is speak to the camera and the app transcribes it into textual content.
The best part about this app is that it’s available in 40 different languages! Yes, you read it right.
You can then choose caption styles and add artistic filters to the footage. It works great.
Platform: iOS
Price: $4.99
11. Adobe Premiere Rush
Surely, you’ve heard of Adobe Premiere Pro. It’s one of the most widely used tools for professional videographers.
Premiere Rush is its sister app, created for mobiles with one thing in mind - social media. It’s designed to help you edit, format, cut and share amazing content on social media.
The great thing about this app is its cloud storage, so you can pick up your projects from any device (they have a laptop variant too).
They have a range of professionally designed templates and so many other absolutely brilliant options along with it.
If you’ve used Premiere Pro, you’ll notice that this app is a very toned-down version of it. For beginners, however, this app is perfect to get started on some great video content.
One thing to note is that the app is included with Premiere Pro and is a part of the Creative Cloud All Apps plan. This means you get to use the free version for a month and then you need to subscribe for a monthly package costing $9.99.
Platform: iOS
Price: Free trial
12. Hyperlapse
When you’re shooting a time-lapse video, the most important factor is image stabilization. This requires the use of a tripod or a camera with in-built stabilization.
If you don’t have those or you simply don’t want to spend on those, there’s a perfect app for you.
Hyperlapse is a super handy time-lapse app that automatically stabilizes your video to give a smooth touch to it. That’s its key feature.
This feature makes the app perfect even for videos shot in motion, so you don’t have to worry about not having steady-hands - the app does it for you.
Once shot, you can edit the video speed, so you can either slow it down or speed it up. You can then save your footage to your camera roll and import it directly to Instagram or any other social media app.
Platform: iOS
Price: Free
13. iMovie
For users fairly new to video editing, this app is great because of its simplicity.
Designed for iOS, this app allows you to edit videos and add music, text, titles, and other enhancement tools. You can also stabilize your videos, crop them to the required frame size, and add filters.
It’s a great app, recommended for beginners using iOS devices.
Platform: iOS
Price: Free
Where do you go from here?
The right tools for your content can either help or hinder your Instagram success.
We hope this list is helpful to you. You can try out all of them, choose the right one for you, and create the best content to publish.
So, identify your app, and get cracking on your Insta-worthy videos.
As always, feel free to contact us if you have any doubts. We’re more than happy to help.
