While we cannot stress enough on the significant role video has played for businesses, let us see how you can shine through the ever-increasing brand videos. In other words, by using personalized videos.
People who are called by their name are more likely to turn around and listen to your offer. If you want the attention of your audience, call them out with their name. Remember the time when your teacher called you out? That’s the kind of response time we are looking at.
Besides, the idea is to make the target audience listen. Once they are listening, engaging them with your offer becomes much easier. Consequently, taking you one step closer to conversion.
Why does personalization work?
The human touch is well received for any type of content. The statistics below should tell you why.
- Marketers see an increase of 20 percent in sales using the personalized web. (Triblio)
- Emails that are personalized increase conversion rates by 6%. (Econsultancy)
- 59% of shoppers say that personalized content has remarkably influenced their purchase decisions. (CMI)
You might be wondering, how do I go about incorporating personalized videos? There are plenty of tools online to personalize videos.
Personalized Video Platforms
You just have to fill in their landing page to get started. Now let us look at some of the best personalized video examples.
Best Personalized Video Examples
Here are a few brands who have used personalized videos really well.
Marketo created this personalized video asking their target audience to join the marketing summit. If you watch the video, you will realize how they have used the name in the storyline. Further, speaking directly to us, making us feel important.
As a result, this personalized video urges you to sign up for the summit.
Cadbury is known to trigger the emotional quotient to sell the products on display. Here’s a good example of how they can get you hooked. They recently invited the viewers on Facebook to create this personalized video. The process was simplified where viewers were asked to share their name and the photo with the person who they want to dedicate this video.
Finally, viewers could share this personalized video with their loved ones. In short, the video is a reminder to the audience that Cadbury is not just a chocolate brand.
Vidyard has taken video personalization to a whole new level. Here, they provide details of the previous interaction and not just stop at the name. This video below is an example of the craftwork by Vidyard. To sum up, this kind of interaction makes people have faith in the product or service.
We all have witnessed the personalized videos that Facebook keeps presenting us with. Letting us take a walk down the memory lane. Who would not want to revisit their good memories? Further, we should give it to Facebook, as they know how to retain the attention of the users.
Similarly, if your firm can customize a video for the users showcasing the good memories; you stand a better chance of gaining their trust.
Vodafone sent out a personalized video to their customers. The video shared below is addressing John Smith to renew the mobile plan to continue using the benefits of Vodafone service. Above all, this custom video makes the customer feel important. Hence, increasing brand loyalty.
Similarly, check out this personalized video by Oxfam thanking their supporters. You could not have asked for a simple yet engaging thank you video. This video is in appreciation of Chris, for giving hope and saving the lives of the people in need. Besides, such a sweet gesture makes a person happy about their decision.
Finally, look at this video by Barclays. It is just like any other video- simple and to the point. What makes it stand out? The personal touch. It looks like the advisor will come out of the screen any moment to guide the lead with the potential investment options.
Besides, the main points to focus on here are.
- Firstly, the use of the name of the lead at the start.
- Secondly, the amount they can borrow.
- Finally, focusing on the benefits. By customizing the car and house with their initials. In short, bringing their dream to reality.
With the increasing demand for videos from businesses to stand out, personalized videos are an effective way to engage with your audience. Consequently, you will be one step ahead of your competition by integrating personalized videos in your marketing campaign.