All You Need To Know About LinkedIn Video Marketing
In 2017, LinkedIn got on board with the video trends exploding all around the world and gave its users the ability to upload native videos to its platform.
LinkedIn videos are a great marketing tool since 84% of marketers who have used them vouched for their success.
Apart from that, 59% executives said that they’d choose video over text when presented with both.
Isn’t that sufficient motivation for you to create more video content, especially on LinkedIn?
Now that you know how popular LinkedIn video has become, we will discuss the various types of video content you can upload with some great examples and the best practices to follow.
Types of video content you can upload on LinkedIn
All out of good ideas? Don’t worry, we’ve got your back.
We present to you, a list of popular types of video content for LinkedIn.
1. Tips and how-to videos
People love to learn new things. Now THAT is a fact.
So why not give them thought-provoking information using interesting videos?
The crowd favorites when it comes to LinkedIn videos mainly consist of these how-to videos.
If you are especially skilled at something or have had great success with a tip or strategy, showcase your expertise via videos.
To take these to the next level, you can even upload great tips regularly, in the form of a weekly series. Create a new hashtag for these videos.
This will help you acquire a steady audience base and even encourage new viewers to go back and check out your past LinkedIn videos.
They’ll begin to trust you, knowing you can always help and advice them. And this will encourage your audience to potentially turn into customers.
In this LinkedIn video uploaded by the CEO of studiotale, we see a video expert explain how videos can be used at every stage of the sales funnel to improve conversions. The video is very clear and engaging and uses subtitles.
In the description section, we find the hashtag #studiotalevideotips that will help viewers find more such videos made by Studiotale.
Interviews have been one of the most common types of content across all platforms since ages. Surprisingly, they haven’t run out of fashion yet since they are a great method to both educate and entertain an audience.
These are also pretty easy to produce. Find a person worthy enough to be interviewed. They could be from your company or an expert in your industry.
You could either have an interviewer present alongside this person or ask them questions from behind the camera.
There will be countless topics for you to conduct an interview on. It could range from your product details to marketing strategies to anything significant about your line of business.
Interview videos in your LinkedIn feed will help increase your audience’s interest in your niche. They’ll get to hear different points of view and even acquire information about things they aren’t familiar with. Hence, it is a great way to improve visibility on LinkedIn.
In this LinkedIn video, Satya Nadella, the CEO of Microsoft, interviews Arne Sorenson, the CEO of Marriott International. They talk about how digital technology has affected the hospitality industry. The video has acquired a ton of engagement with over 200 comments.
3. Product videos
These LinkedIn videos will help increase brand awareness and even generate curiosity about your product or service.
Uploading fascinating demo videos will help your audience understand how your product will solve their problems. Thus, they are a great way to convince LinkedIn users to use your product.
Also, don’t forget to add a link in your description directing your viewers to your landing page or website.
Studiotale created this explainer LinkedIn video for Xiaomi on their anti-pollution mask. Using 2D animation and suitable texts and screen we have created a highly engaging video that motivates the viewer to buy the product.
4. Event videos
With everything available at their fingertips today, most people are extremely reluctant to leave their bean bags and go outside.
By uploading event videos, you help bring the outside world to them!
When it comes to event videos there is an array of options for you to choose from. Your event could be very small or extravagant. It could include anything from a farewell party, networking event, award ceremony, conferences or workshops.
These LinkedIn videos present an authentic image of your brand or company to your audience. It will even encourage them to associate with your company more and take part in future events.
VSC uploaded this LInkedIn video about their Users Day events and it consists of several speakers talking about their presentations and posters. This video gives the audience a good recap of the things that took place during the program.
5. Company videos (behind the scenes, company culture, company updates)
Collaborated with another firm for a new project?
Got some interesting behind-the-scenes footage from your manufacturing process?
Just filmed videos of your employees having fun at work?
Use LinkedIn native videos and get them online!
These videos will help other LinkedIn members grow closer to your brand and present the side of your team they wouldn’t have seen before.
Besides that, these LInkedIn videos are also a great tool for attracting potential employees. On LinkedIn, you’ll catch the eyes of people whose values align with your company values and motivate them to reach out.
Win-win either way, right?
In this short video, Scott Britton, the co-founder of Troops.ai, takes us around their new office headquarters. We see a few employees milling around and mostly empty office space.
6. Highlighting a good cause
If your company is working towards a good cause, no matter on what scale, let others know. It could be anything from recycling all the plastic waste in your office to working with an NGO for helping those in need or putting aside part of your profit for charities.
These videos are a great way to create a positive image around your brand name and attract like-minded individuals and firms.
We should all be doing our small bits towards saving the world, right?
In this video shared by an employee at Vodafone, they describe and depict how the company has gotten rid of single-use materials by supplying the workers with custom coffee mugs. They end the video with a beautiful catchphrase, “Saving the planet, one tea at a time”.
7. Opinion videos
If something significant is happening in the world, or your specific industry, talking about it and giving your perspective could be a great way to initiate a discussion.
Express your opinion, talk about how it affects you or those around you. Even give your take on what you think the future holds.
Remember to keep it engaging and not sound too monotonous and robotic.
Now, why should you be uploading these kinds of videos? To know what is on your audience's minds and get them talking.
Talking about hot topics will help increase the engagement you receive on your posts. With people talking about your videos, your posts will reach an even bigger audience outside your networks.
In this video, Katie Wallace, the sustainability consultant at Hux Sustainables talks of how environmental conferences need to change their message. The same thing is being said over and over about environmental conservation and it has done no good.
She uses this as a preface before talking about a summit where she will be giving the keynote speech. She says that she has researched and found something that could actually help, and will speak about it at the summit.
8. Motivational videos
“Anything is possible if you believe in yourself”, right? Pushing people to do better and be better versions of themselves is a popular theme in all kinds of formats (speeches, articles, etc.).
Why not upload a video on it?
Motivational videos have always been a great means to hook your viewer and capture their attention.
Reel them in slowly and make them stay.
Your speaker could be an expert from your industry, your CEO who has got a massive following, or even your fellow teammate who can move people with their words.
Motivational videos will help in making your audience feel like your brand, as a whole, will be beneficial for them at multiple levels. By helping them improve their lives, you will also be piquing their interest in your brand.
Al Bergeron, a creative director, talks about how he achieves goals in this video. He talks about the RPMS method that he came up with and how he uses it to systematically set and achieve his aims.
Wait, I’ve got more for you.
Now that you have read about the kinds of videos that are popular on LinkedIn, here are some best practices you can follow to up your LinkedIn video game.
Best practices to follow
Let us now check out a few things to keep in mind while uploading great videos on LinkedIn. These tips will take your videos several steps forward and will help improve their engagement and reach.
1. Add closed captions
Users generally come across LinkedIn videos as they are browsing the app during or on the way to work. These are not situations in which people feel like switching on the volume.
Now, if you have provided subtitles to your videos, your viewers will feel motivated to watch it, instead of scrolling down.
LinkedIn doesn’t automatically add subtitles to your videos. You’ll have to add an SRT file along with it. To get that you can either upload your video on other platforms like YouTube, download the subtitles it provides or make use of an app to create subtitles.
Adding subtitles would increase your viewership considerably and isn’t more views and engagement the goal?
In a survey conducted by PLY media, it was seen that 80% more people watched the entire video when provided with subtitles.
So, remember to add closed captions.
2. Give hashtags
Adding hashtags will greatly improve the visibility of your videos.
Popular hashtags appear on the left section of your LinkedIn profile. Users can even choose relevant hashtags that they want to follow. So, hashtags could take your video places.
This doesn’t mean that you should stuff your description box with all kinds of hashtags. Choose the most important ones.
Additionally, if you decide to upload a series of videos on a particular topic, you could even come up with a new hashtag. This hashtag could then be used to discover all your videos on that topic by your viewers. That is awesome, right?
3. Write proper descriptions
When users see a new post, the description is what catches their eye first. So, make sure that you hook your reader right from the first line. Once they click “...see more” and continue reading
they’ll be able to determine if the video is relevant to them and if they should focus the next few minutes on it.
Make sure that you don’t make the description too long and stick to the most essential points. Give a short summary, if possible.
If you mention some other individuals and companies in the video, make sure to tag them and also give suitable hashtags.
4. Keep it short and interesting
People have very short attention spans. That is something we know for sure.
In order to cater to these flickering minds, make sure that your videos stand out and can properly grab your viewers’ attention. Mention in the first few seconds what the video can do for them. The maximum length of videos that can be uploaded on LinkedIn is 10 minutes, but the videos that are between 30 seconds and 5 minutes have been seen to perform the best.
5. Choose content quality over video quality
Viral videos these days are not characterized by their film making qualities, but rather by their content. The same applies to the videos that you upload on LinkedIn too.
Make sure that you upload videos that have great substance in them. It doesn’t matter if it was shot on a webcam or an ordinary smartphone. If you have something substantial, people will definitely pay attention to what you say and not the quality of the video.
6. Check audience insights
LinkedIn gives you many features to learn a great deal about who has watched your videos and how they feel about them. Do not forget to check your likes and comments (and reply of course!).
You can also learn what companies your viewers work in or even where they are from.
Analyzing these details will help you create better content that will bring in more engagement.
7. LinkedIn video specifications
You’re almost ready to start uploading videos on LinkedIn. But before that, let us quickly go through the prescribed LinkedIn video specs.
While posting a video, make sure that the file size is less than 5GB.
The aspect ratio must be 1:2.4 to 2.4:1.
The video length must fall between 3 seconds to 10 minutes.
Keep the frame rate under 60fps.
You can upload videos in a number of formats including .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM.
In this article, we have looked at the kinds of video content you can upload on LinkedIn. We have also discussed the things to keep in mind while creating videos to increase engagement.
In this sea of video content, make sure that your videos stand out and leave a mark on the viewers’ minds.
If you have any queries about the types of video content to create, do contact our resident video expert Meera.
Now go create some unique videos for LinkedIn.