Product demo videos are meant to target prospective customers who are aware of your product’s existence but are still trying to decide if it’s the best fit for them. In marketing terms, this is the consideration stage of the sales funnel. Nudge your customers in the right direction and get them closer to buying your product by building trust towards it. With a mix of engaging visuals, demonstrate to the viewer how user-friendly your latest offering is, allowing prospective users to relate to your product. Put them up on your FAQ pages, product pages or use them in your sales demos – the results speak for themselves.