How To Use Videos In The Sales Funnel For High Conversion

Koushik Marka
May 13, 2019

So you have a product that will change the world. You’ve been using all kinds of strategies to get more customers out of your sales funnel. You may have used video content at some point or the other.

Maybe to launch your product, to give a demo or in occasional Facebook and Instagram Ads. 

But have you thought of strategically using video content at every stage of your buyer’s journey?

79% of consumers would rather watch a video to learn about a product than read long, dreary articles of the same.

Videos speak to your viewers better than words ever could. It makes things easier for them and they have fun while learning about your product.

Using videos effectively in your sales funnel will improve your chances of selling your product to a customer by up to 85%.

With numbers like these, why not tweak your strategy and have more video in your sales funnel? This article will show you how to do just that.

First, let’s quickly recap what we know about the sales funnel:

What is the Sales Funnel?

A sales funnel is a map of the journey that a potential customer goes through as they decide to buy your product. 

It begins with the target audience becoming aware of your solution and ends with your newfound customer purchasing your product.

The stages of a sales funnel are:

  • Awareness
  • Consideration
  • Decision
  • Action

Our aim is to show you how to bring more clients to the action stage using video content.

So pull out your note-pads and let’s begin at the top of the funnel:

The Awareness Stage

Your customers have a problem, and you have a solution. But the two of you haven’t met yet!   Your viewers need to know that you exist and that you have a product to solve their problem.

They will be searching for solutions, to begin with. So give them an answer where they’re looking!  There are three kinds of videos you could create that will help you out at this stage of the sales funnel:

1. SEO Driven Videos

You know your target audience. Chances are you have an idea as to what they search for online.  Why not create video content in your niche that addresses their most searched queries? 

You could convert a popular blog post into a video or create a video series on related topics that are easy to share. The options are endless!  Using the right keywords in your video’s title, description and thumbnail will make your video more SEO driven.

With the right keywords and a good SEO driven video, leads will soon start pouring in!

2. Commercial Videos

Your customers are also looking for solutions on social media. So why not create a video ad campaign targeted at them?

Use these video commercials in social media ads and watch them spread across the internet! A great commercial video will make potential customers remember both your product and your brand.

Just remember that you’ll need to invest a good amount in your commercial video for it to gain traction online. The results however, are worth it!

83% of businesses believe that good commercials gives them a great ROI!

3. Homepage Videos

You’ve sparked an interest in your audience’s mind with your commercials and SEO driven videos. They’ll want to know more about your brand and your solution.

Why not put up a video on the landing page of your website?

These videos describe your product or service in a way that your audience can understand in less than two minutes. It’ll save them the trouble of having to go through all the content on your page.

Now that your target audience is aware of your product, we need to help them move down to the middle of the funnel. This brings us to the next stage:

The Consideration Stage

Your customers know you exist. And the solution you have offered is making them toss and turn in their sleep. They are now considering buying your product. But they need to know you better before they can decide.

Use videos to help them out!

The right video content at this stage will bring them closer to making that purchasing decision. Here are some ideas for videos that can be used at this stage:

1. Demo Videos

Show your viewers why your product is better than the competition! Sometimes, all it takes for a potential customer to make up their mind is seeing how the product works.

Creating a tutorial video for your product is a great way to show how easy it is to use. You could even create an FAQ video to answer all the questions your potential customers could have.

Put them up on your FAQ page or upload them on YouTube and watch the view count rise!

2. Webinars

Why not teach your viewers something new? Showcase your expertise in your niche by hosting webinars. They’re a great way to engage your potential client one-on-one.

You could even personally explain your product to them in a webinar series. This personal touch goes a long way in gaining your client’s trust.

3. Case Study Videos

You need to prove to your viewers that your product gives results. Case study videos are perfect for this!

A Case Study video features real customers who use your product. The video follows them as they give an account of how your product made their lives easier using real results and proven facts. 

These stories and proven numbers will convince your viewers that your product works. It’s also a great way to show your potential customers that their experience matters to you. Your customer-to-be has been thinking about buying your product for a while now.

It’s time to help them further down your sales funnel. This brings us to the next stage of the sales process:

The Decision Stage

Alright. So your potential customer has done their research. They’re ready to take the leap and make that purchasing decision. Help them make that decision by adding an emotional value.

Show your customers that they are becoming a part of something truly special by adding a human touch. Here are some examples of video content that will speak to your clients:

1. Testimonial Videos

Your potential clients need to trust you to make the right decision. So why not ask your existing customers for help? Ask them for their experience!

These videos talk about your business from your customer’s point of view.

Seeing real people praise your customer service will give your clients a more trusting outlook on your business. These videos are honest and they add a humane element to your product.

2. Company Story Videos

Take your potential clients behind the scenes of your business! Have your founders and employees talk about their time at your company. These videos narrate your story and talk about your vision.

They showcase your company’s values and beliefs. The passion on display is a great way to make your clients want to be a part of your world.

Well done!

You have successfully helped a prospective client down to the bottom of the funnel! Your new customer has now gone ahead and made that purchasing decision. They are about to enjoy the full benefits that have been promised to them.

But you’re not done yet! Let’s take a look at the last stage of the sales funnel:

The Action Stage

Now that you have sold your product to your client, you must ensure that they have a good experience. Show them how important their satisfaction is to you. And again, video content comes to the rescue!

1. Onboarding Videos

Give your new client a warm welcome to your community! Onboarding videos help your client get started with their new product.

It could be a tutorial or an FAQ video. Give them useful tips and tricks to help them get used to the experience. Put the video up on your product help page or send them in your onboarding emails!

2. Retention Videos

Show your customers that they’re always on your mind. Send them videos thanking them for choosing your product. You could even create and send video content wishing them every holiday season!

Send them personal emails and show them how grateful you are to them. Always remember to stay in touch!


Video marketing has streamlined the sales funnel like never before. Hopefully, this article has helped you rethink your marketing strategy to include videos in your sales funnel.

Remember - Your success depends on the quality of your video content! Want help with video content for your sales funnel? Reach out to us now! We can help you create amazing explainer videos that will impress your target audience. 

Want to have a taste of what we do? Click here to check out our work!

Koushik Marka

Founder @ Studiotale. He is passionate about helping brands grow with video and has expertise in video marketing & 2D animation. When he is not working, he loves playing video games and traveling.


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