How To Attract Right Talent With The Perfect Recruitment Video

Koushik Marka
September 9, 2019

As a company, you’re likely on the lookout for potential new hires to improve your product, service, and company as a whole. With this in mind, it’s very important to use the most effective methods for attracting top talent.

While there are many ways to do this, we’ll specifically be talking about recruitment videos in this article.

It’s become very clear that videos have become an integral part of the business. Right from advertising to recruiting, videos have become the go-to strategy. 

Cisco has predicted that by 2021, more than 80% of Internet traffic will be video. This means, more users will expect to see videos on sites they visit, including yours. 

Leading companies have already resorted to videos for attracting top candidates and reaching their talent acquisition goals. It’s a great way of showcasing your company and giving potential job seekers a reason to want to work with you.

Before getting into everything else, let us tell you why recruitment videos are more effective than traditional recruitment methods.

Why are videos effective for recruitment?

It’s evident that videos are a great way to highlight and promote your company, but why?

1. Videos are engaging

Videos have evolved to mean something more than just pictures in motion. They are stories. 

We, as a species, are visual creatures. Videos are so much more engaging to us as compared to textual content. They help us understand and retain information more effectively. 

It’s no surprise then, that companies would turn to them for recruitment too.

Videos are a brilliant way to showcase what it feels like to be a part of your company. Phrases such as “great company culture” and “amazing benefits” have become buzzwords rather than explaining why your company is unique. 

Recruitment videos show, and that is always more appealing.

2. Videos put a human face to the organization

The workforce today, is looking for jobs where they feel connected to their team. Showing yourself is a quick way to establish a connection with a potential candidate.

Millennials prefer to work for someone when they feel the head is invested in their future too. 

3. Videos increase viewership

According to statistics, job postings with videos are viewed 12% more than job postings without videos. What’s more, companies have 34% greater application rates when the video is added to their job listings.

That’s more than enough evidence to prove that videos are more effective for recruitment than traditional ways. 

Now, how do you create an awesome recruitment video?

That’s exactly what we’re going to answer now.

Tips to create the perfect recruitment video

While making a recruitment video isn’t really hard work, there are a few factors you’ll want to keep in mind to make it brilliant. These tips will take you through what to follow to absolutely smash your video!

1. Define your goals

To start off, you need to keep your target audience and what you want to tell them in mind. This could be the impression you want to create, or what action you want to prompt the viewer into following after the video.

Do you want to attract potential employees to your company? You want to change the way your company is perceived? Do you want to encourage your audience to share the video after viewing?

Answering such questions will improve the message you’re delivering to job seekers.

2. Capture authenticity and make it fun

Your existing employees are probably not actors so don’t restrict them from being natural. Don’t guide them, don’t re-record takes, don’t tell them what to say or what to do. Just let them be themselves.

Try to avoid big corporate terms or formal business language. Nobody wants to see that these days.

Make sure your employees have fun when making the video. Their actions are best understood when it’s unrehearsed and from their heart. Having that natural energy on screen creates a sense of authenticity, captivating potential candidates to your company. Also, don’t be afraid to add some good ol’ humour. 

3. Keep it conversational

Try not to sound scripted and unnatural. Don’t ask your employees to read out or recite mission statements or any of that! 

Instead, ask personal and interesting questions, and let them answer from their hearts. Keeping it conversational creates authenticity and adds a certain sense of credibility to what they say. 

“Why did you join? What do you love about the company? Describe your experience working for the company.” 

Asking questions like these make the content interesting and engaging. Make use of casual communication! 

4. Showcase your culture

Yes, employee testimonials are great, but why stop there!

Try to showcase your company culture in the video. Your potential candidates want to see who they’ll be working with, where they’re going to work, and other activities within the workplace. Show them that!

Give them a glimpse of everyday life in your office.

5. Have a unique approach

Getting shots of the office and having employees talk in your video is awesome, but don’t settle there.

Videos are a great way to show. Instead of simply telling them why your company is different and unique, show them how.

Brainstorm and come up with ways of portraying factors that make your company stand out. This could be certain appealing features of the office space, the positive work environment your employees create, or what your current employees can do outside of work. Anything that gives your company a boost in image, use it!

Unique recruiting videos captivate potential candidates better.

6. Feature people from different levels in their careers

When shooting a recruitment video, consider choosing a wide range of subjects. Sure, the CEO or manager can be featured, but include more perspectives.

Right from interns who’ve been present for about a month, to a senior manager who’s been there for years - feature them all. This ensures that potential candidates can relate to people at different levels in your company. It gives a better opportunity for you to connect with your audience.

7. Appeal to the newer generation 

Let me hit you with some news. If you’re not aiming to poach the freshest batch of candidates, you’re doing it wrong!

Target the millennials (25-35 age group). If you’re not, you’re recruitment strategies are heading nowhere.

Not getting why? 

Give it a few years, and millennials are going to make up half the workforce. Research shows that by 2030, millennials would have made up nearly 75% of it.

Statistics of Millennials

Millennials are currently the newest batch of the young, enthusiastic and tech-savvy workforce who are most likely to aid in your company’s growth. Getting the best of this generation will prove very useful, so keep in mind the need to appeal to them.

8. Consider the equipment

Hiring a professional team to shoot the video is perfect. It ensures the quality of your video.

However, you don’t necessarily have to. Suppose you have a tight budget or simply don’t want to hire a professional team, you could always make do with what you have.

  • You could simply use any smartphone for a good quality video. A tripod is highly recommended to maintain video stability because no one wants to watch shaky footage.
  • Ensure that the subjects are given an ample amount of light, be it natural or artificial. Bad lighting, dark subjects, and silhouettes will not do!
  • Sound matters!!! 

It’s alright if your video quality isn’t top-notch, but you do not want to take the chance with audio! Use quiet spaces to do audio recordings to ensure that the audience can hear conversations or any other audio content clearly. How to capture a good quality audio recording? Use a good microphone. That’s it!  

9. Distribute your video across all platforms

Everywhere. That’s where your video should be.

Make sure your recruitment video appears prominently on your company’s career page, website, and all possible social media platforms. The more ‘out-there’ your video is, the more potential candidates there are viewing your video. 

So get it out there!

10. Include a call to action

At the end of everything, if your video doesn’t lead to more applicants, it’s a waste in investment.

The point of your recruitment video is to attract the right people for your open job positions, so don’t forget the call to action.

Tell viewers exactly what you want them to do after they’ve seen it.

Do you want them to visit your website? Check out the open job positions? Join your talent network? Read your blog? Tell them.

Make it clear by presenting a strong call to action at the end of your recruitment video.

It’s no wonder that a lot of companies have turned to videos for recruitment purposes, but which ones have done it right?

Let’s check out a few great recruitment videos and understand why they are effective.

10 best recruitment video examples

These few examples will give you an idea of how these companies created their recruiting videos to deliver the best impact. Take a look at these for some inspiration.

1. Fiverr 

Fiverr is an online marketplace for freelance services. When you take a look at their video, you’ll notice their culture is the most celebrated element. 

Fiverr’s approach is witty, sarcastic, unique and self-aware. The video highlights the brand’s sense of humor and distinctive style while making fun of the fact that all recruitment videos are similar.

2. Dropbox 

Why is this great? It’s unique and memorable.

Instead of featuring people, Dropbox has made use of puppets in an employee interview, which makes the video quirky and interesting. 

Apart from the comical atmosphere, it really showcases the company’s fun and playful culture.

3. Zendesk

Zendesk has gone creative with the Melbourne branch’s recruitment video.

They show everyday life at the office and have portrayed it in a casual and comical way. It has an easy-going touch to it and sends out positive vibes about the office.

The playful environment shown in the video really makes one look forward to being a part of such a team.

4. Starbucks 

What makes this recruitment video great is that Starbucks has featured more of their interns and full-time employees early in their career. The video, therefore, is very relatable to a new hire.

The video very clearly stresses that ideas are heard, advancement opportunities are abundant and partners are always learning and growing. It sends out positive vibes to newbies who want to feel like they’re actually part of a company.

5. BBH 

This is one of those videos you have to take a second look at. With its inspirational rap poetry on ‘change’, the right mixture of employees and the right selection of video clips, it makes a brilliant ad for any potential candidate or ‘black sheep’.

6. New Zealand Police Department

Well, what’s there to say!

With over 70 real cops, the police band, police dogs and cats (yes, cats!), helicopters, and stunts, the New Zealand Police Department has put them all.

It’s a funny, interesting and very entertaining video, not what one would normally expect from a police force. Nonetheless, they convincingly convey that they can’t make New Zealand safer without your help.

Oh, and they also have bloopers!

7. Listrak 

This family-owned business has gone simple for their recruitment video. They very clearly but casually show everything that happens in the company and what the work environment is like. 

They stress on their family-like bond to show the joy and satisfaction of working in a hospitable company. It gives a very positive vibe to the viewer.

8. Accenture 

With simple but heartfelt employee interviews, Accenture has managed to explain everything that’s great about working with them.

The employees talk about what they love about the company and what it feels like to be a part of changing the world for the better. It’s a very straightforward video and shows the personal experiences of the employees to engage with the viewer.

9. Landmark Health 

Their goal is clear - helping society.

Landmark Health uses clips of their team of dedicated medical practitioners with their patients to create an emotional connection with the viewer. It’s neat with an emphasis on passion and enthusiasm for the job.

10. Blizzard entertainment 

Gaming’s your area? You might want to check this video out.

Blizzard Entertainment makes one thing very clear. They want people who are dedicated, passionate, creative and ready to go beyond boundaries. People who want to create things better than great.

As a gaming company, their recruitment video is very specific of what they do, stressing on individual freedom to better themselves. 

By now, you should have an idea of what a great recruitment video looks like. 

It all starts with you! Gather some creative and amazing ideas for your recruitment video and grab the best of the best candidates. 

As always, if you have any doubts, don’t think twice to contact us. We’re more than happy to be of help.

Koushik Marka

Founder @ Studiotale. He is passionate about helping brands grow with video and has expertise in video marketing & 2D animation. When he is not working, he loves playing video games and traveling.


You might also like these...