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When I say 'teaser', the first thing that comes to mind is a movie teaser, right? Well, teasers are now much more than that. Today, videos are every business' go-to tool to promote their product.
With provoke being the marketing buzzword today, teaser videos are the most anticipated type of videos.
Teaser videos are short videos that tease or entice your customers. They create hype and excitement about the product. These videos show very little about the product, just enough to hook them. This builds anticipation, leaving questions in your customer's heads.
Thus, this will result in them returning to find out more about your product. Use teaser videos as a front-runner to introduce your website, an upcoming campaign for your product, a new product launch, introduction of a new feature and so on.
Today, we are sharing with you a curated list of our top picks of product teaser videos of all times. Check them out to make one of your own.
1. Oculus
Oculus is the world’s first all-in-one gaming system build for virtual reality. It has no PC, no wires and no external sensors. As a gamer, it is the closest we all can get to adventure with the Oculus Quest.
The product teaser video for Oculus is compelling enough to make us want to go to the outer world. It uses live action video style to portray the usage of the product. This video is a perfect example if your product belongs to the virtual or augmented reality.
2. Slack
Slack is a Saas application which helps your entire team work together. Regardless of your job title or department, Slack is the perfect collaboration hub for work. This product video teaser for Slack is a combination of live action and a little animation.
The highlight of the video is how they used the backdrop, with continuous and vibrant changes. Also, giving a personality to it, they have included characters and music to give away some zeal. If you have a Saas and is on the lookout for a great idea to make your teaser video, this product teaser videos for Slack is the right example.
3. G-Shock
G-shock is a line of watches manufactured by Casio. This product teaser video for one of their watches is a must-watch for all. It is a perfect example of how conclusively 3D animation can show a product, without any dialogue or script.
It uses a very anticipating music track to complement the creative animation. That is why the product teaser video is effortlessly captivating. If you need some motivation for 3D animation, watch this product teaser video example.
4. OnePlus 6
OnePlus 6 is quite popular and watching this video will make you realize why. It is the latest trending phone of the generation because of its features and looks. The product teaser video for One Plus 6 is as compelling as the phone in really is.
The video is 3D animated and showcases the product in all angles, its features, and functions. An entrancing music track only adds to its effectiveness. If your product is tech-based, watch this product teaser video example to draw in some inspiration.
5. Google Calendar
Google Calendar is being called the new generation calendar now. You can keep track of all the critical events in life, all in one place. It lets you organize your daily chores and reminds you of important meetings in a day. Also, now you can share your calendar with your peers.
The product teaser video of Google Calendar will make you love it even more. A smart script acts as the critical factor to the success of this teaser video. Also, the video uses live-action, motion graphics, and actual product screens to portray the product. If you need a product teaser video with a great concept-based script, this video example is a must-watch in your list.
6. Square
Square is a fast & portable card processor, that accepts all major cards, and you can get deposits also really fast. By connecting a square reader to any of your devices, your financial deals got easier.
The product teaser video for Square uses a combination of motion graphics and live action styles. It uses an excellent voice over and fantastic sound effects to create an elation. An apparent and precise message is being conveyed in a very short time span colorfully. This makes the product teaser video a perfect example of how a dreary subject such as finance can become interesting with a video.
7. Google Home
Google Home is a powerful speaker and voice assistant from Google. You can make calls, give voice commands, play music, and interact with other services with this product.
The product teaser video for Google Home shows the product’s outer appearance in detail. It is a straightforward, 3D animated and snackable video that attracts you to the product. If your hardware product needs a great introductory teaser, refer to this video example right away.
8. Fitbit Versa
Fitbit Versa is a health and fitness smartwatch from Fitbit. Having 4+ hours of battery life, it has some fantastic features. Personalized insights, music, heart rate analysis, etc. are some to mention quickly.
The product teaser video for Fitbit Versa uses compelling music and 3D animation to highlight the product. The video has a certain level of energy that the viewers would want to be a part. If you have a similar hardware product, this product teaser video example is a definite inspiration.
9. Rog
Rog Claymore is a mechanical gaming keyboard, and the first of its kind. It has a detachable numeric keypad. It helps you with flexible placement options while gaming.
The product teaser video for the same is short yet compelling. The video uses the technique of 3D animation, combined with a thrilling music track. In less than half a minute, they have shown the product’s appearance flamboyantly. If your hardware product is as sassy as this, refer to this video example now.
10. Acorns Spend
Acorns Spend is a checking account and debit card, or let’s say it is a 3 in 1 card. With Acorns Spend, you can invest, save and earn your money with ease.
To depict this business idea, the product teaser video here uses a combination of 3D animation and real product screens. Showing the product’s real-time use cases, this product teaser video is a perfect example of smart and simple animation. Use a similar product teaser video if your product is from the finance sector maybe or a little complex.
11. Ring
Ring is a Wifi-enabled video doorbell that has live audio and video streaming feature. With this, you can hear, see and speak with visitors that ring your doorbell. With the ring app, you can do this from any part of the world.
This product teaser video for ring shows all this in the most fun and engaging way. It is a personal favorite because of it's winning script and humor element. The video does not get into a long and detailed explanation of the product. This live-action teaser video has the potential to drive in some sales due to its enticing nature.
12. Logitech Crayon
Logitech Crayon is a digital pencil designed for iPad 6th generation. As natural to use as a pencil and paper, the product has a very friendly design and is portable. You can highlight, take notes, doodle and do anything that a pencil does with this product.
The teaser video here clearly shows the different ways in which you can use this product. With real-time use cases, it is a perfect combination of live action and typographic animation. Coupled with an alluring music track, this product teaser video example is a must watch.
13. Zendesk
Zendesk is a Customer Relationship Management software that can help any business meet their needs. All customer interactions like phone, chat, email, social media and any other come together under the same roof.
The product teaser video for Zendesk uses simple geometric shaped illustrations. These illustrations very creatively complement the script. Even though there are only a little text and minimal colors, the video has a soothing effect to captivate the viewers. This video represents the new way Zendesk looks, and yes, it has a refreshing feel to it.
14. TP-Link Smart Bulbs
TP-Link Smart Bulbs are a great innovation in the field of IOT. You can control your lighting from anywhere by using their app. From changing colors to set automatic power, they are just amazing.
The product teaser video for TP-Links Bulbs use live action style. Showing the usage of these lights in the actual world and your daily life, the video is simple and easy to follow. When combined with a perfect music track, it sets a great example of a product teaser video.
15. iZettle
iZettle is a financial technology offering a range of payment and commerce solutions. Some of them are mobile card readers, invoice software and smart analytics to keep you going better.
The product teaser video for iZettle shows how you can take card payments wherever you are using iZettle. Using a combination of live action and animation, this product teaser video is short and to the point. If your product belongs to the finance sector or is a little intricate, watch this product teaser video example for some intake.
16. Osmo iPhone Base
Osmo is a game system that transforms your screen time into a healthy, hands-on interactive play time. Stand your iPhone in the Osmo base, pick a game and begin your play. Using AI, the space in front of the iPad or iPhone transforms into a physical playspace.
This product teaser video is a simple and compelling portrayal of this idea. Using a combination of live action and motion graphics, this video is a great example to portray a business idea effectively. It can effectively hook viewers and create some anticipation.
17. Magic Leap
Magic leap is a virtual reality glass that superimposes 3D generated images over real-world objects. The teaser video for Magic leap is stimulation to all those who wish to be a part of this magic.
Using live action and 3D animation together, this product teaser video has a very captivating and childlike nature to it. The product is a little fancy, and so is this teaser video. Hence, this has let them convey their identity in the right manner.
Key Takeaways
After a browse through the best product teaser videos so far, there are some key takeaways that you need to keep in mind when you make one for your product.
- The shortest videos are the best. So, keep your product teaser video short and to the point.
- Have creative design and storyboard. In the end, the video that looks good feels good.
- A captivating audience is a secret recipe to one successful teaser. So ensure to create that hype and engage your audience in your video. Leave them wanting to know more.
- Hit a targeted emotion. Intrigue, fun, curiosity or adventure. Please make sure you hit it right.
- Show the product in real. Whether your video is 3D animated, live action or any other, let them know how it looks.
- Choose quality over quantity. You need not make multiple teasers to show your product. Instead, a single high-quality product teaser video can speak for you.
To Conclude
From the above product teaser video examples, it is evident that they certainly have a ‘pull effect’ to draw people's attention. That is why it is a must-have, regardless of whether it is a hardware or software product.
An important thing to keep in mind is that launching your product is only half the job done. To grow your product in the long run, you need to collect user feedback and may need to make changes to your product. A great way to learn from user feedback and improve is to build a minimum viable product. (MVP)
There are different ways to communicate these product changes so that you keep your users engaged. But, the first step to engaging them is a teaser video because it helps you create that initial spark. Just make sure to stay unique and think out of the box.
Approach a suitable video production partner right away. We, at Studiotale, educate and promote your ideas to the world through engaging videos. If that is your call for a product teaser video, we’re happily available. Just reach out to us, and we are all set to collaborate.
