8 best ways to use video for business

Business videos act as a doorway to help every entrepreneur achieve their business goals and objectives. Find out the 8 best ways to use video for business.

studiotale agency partnership

8 best ways to use videos for business

Business videos act as a doorway to help every entrepreneur achieve their business goals and objectives. Find out the 8 best ways to use video for business.

studiotale agency partnership

Are you a business owner? Then chances are that you stay up all night thinking about your business goals and how to achieve them. How to make people aware of your company, how to fight your competitors, how to explain your product or service etc.etc…. But seems like there’s a solution to all this! A business video to clearly define your objective is what you rather need for a good night’s sleep.

By now are you ready to make your video? But before letting your creative juices flow, check out the different types of business videos and make the right video choice!

A business video makes your business available to anyone with a screen and even the slightest interest in what you do. They are the right way to promote your business, build brand awareness and start a conversation with your clients. Regardless of the information you wish to convey or how complex your business idea is, business videos have the ability to educate your audience and answer their questions, entertain them and are also relatable and shareable.

brainstorming-business-plan-close-up-studiotale

Are you a business owner? Then chances are that you stay up all night thinking about your business goals and how to achieve them. How to make people aware of your company, how to fight your competitors, how to explain your product or service etc.etc…. But seems like there’s a solution to all this! A business video to clearly define your objective is what you rather need for a good night’s sleep.

By now are you ready to make your video? But before letting your creative juices flow, check out the different types of business videos and make the right video choice!

A business video makes your business available to anyone with a screen and even the slightest interest in what you do. They are the right way to promote your business, build brand awareness and start a conversation with your clients. Regardless of the information you wish to convey or how complex your business idea is, business videos have the ability to educate your audience and answer their questions, entertain them and are also relatable and shareable.

Commercial Videos

One of your business objectives could be to get a national or maybe even an international following for your business. With the help of commercial videos, it is easy to reach that amount of mass audience in a short time span. Commercial videos are short (less than 30 seconds), catchy and impactful advertisements that create a spark amongst the audience. These business videos are a high visibility alternative and once you have got your commercial on the air, there is no looking back. They might cost you a fortune but is worth all the money.

Commercial videos are best to be advertised on the television, Youtube, social media platforms, public events etc. They can be used by any business that has a good budget to spend on commercial videos.


Cost of Production: $5000 to $30000
Timelines: 5 to 7 Weeks

Commercial Videos

One of your business objectives could be to get a national or maybe even an international following for your business. With the help of commercial videos, it is easy to reach that amount of mass audience in a short time span. Commercial videos are short (less than 30 seconds), catchy and impactful advertisements that create a spark amongst the audience. These business videos are a high visibility alternative and once you have got your commercial on the air, there is no looking back. They might cost you a fortune but is worth all the money.

Commercial videos are best to be advertised on the television, Youtube, social media platforms, public events etc. They can be used by any business that has a good budget to spend on commercial videos.


Cost of Production: $5000 to $30000
Timelines: 5 to 7 Weeks

Animated Explainer Videos

Unlike other video types, animated explainer videos can even take your product to space. Without a doubt, they are the kind of videos that every business must have. That is, there are no limits to locations, character or objects in an animated explainer video. No matter how complex an idea your business owns, animated explainer videos can simplify them in a finger snap. Using characters, objects or maybe a combination of these, such business videos have the capability to demonstrate abstract and conceptual topics also such as Cloud Computing.

They can be literally used by any business, be it startups, B2B, B2C, applications, software and so on. You can host them on your website’s landing page, Youtube, social media platforms etc.


Cost of Production: $3000 to $18000
Timelines: 4 to 6 Weeks

Animated Explainer Videos

Unlike other video types, animated explainer videos can even take your product to space. Without a doubt, they are the kind of videos that every business must have. That is, there are no limits to locations, character or objects in an animated explainer video. No matter how complex an idea your business owns, animated explainer videos can simplify them in a finger snap. Using characters, objects or maybe a combination of these, such business videos have the capability to demonstrate abstract and conceptual topics also such as Cloud Computing.

They can be literally used by any business, be it startups, B2B, B2C, applications, software and so on. You can host them on your website’s landing page, Youtube, social media platforms etc.


Cost of Production: $3000 to $18000
Timelines: 4 to 6 Weeks

Tutorial Videos

Do you want to clarify the proper functioning of your product or service? In that case, going to your customers and giving an explanation about the same is merely possible. Therefore, make a tutorial video for your business using real product screens! Tutorial videos are instructional videos giving your customers an on-point information about how to use your product or service. Their uncertainties such as “how to use”, “what to do”, “when to use” etc. are all sorted accordingly with tutorial videos.

Tutorial videos can be used to inform new customers in a business, to inform existing users about an update, while launching a new feature, in your FAQ page, as email responses, in sales demos, for training purposes of new employees and so on.


Cost of Production: $2000 to $15000
Timelines: 4 to 6 Weeks

Tutorial Videos

Do you want to clarify the proper functioning of your product or service? In that case, going to your customers and giving an explanation about the same is merely possible. Therefore, make a tutorial video for your business using real product screens! Tutorial videos are instructional videos giving your customers an on-point information about how to use your product or service. Their uncertainties such as “how to use”, “what to do”, “when to use” etc. are all sorted accordingly with tutorial videos.

Tutorial videos can be used to inform new customers in a business, to inform existing users about an update, while launching a new feature, in your FAQ page, as email responses, in sales demos, for training purposes of new employees and so on.


Cost of Production: $2000 to $15000
Timelines: 4 to 6 Weeks

Live Action Explainer Videos

Real people, real locations, real products, and real voices. That’s what live action explainer videos are all about. People like seeing other people, and also prefer a product to be seen with its real-time use cases. Hence, if your business has a concrete product to showcase or require the presence of a human to create a bond, live action explainer videos are perfect for you. These business videos have the ability to emotionally connect with your audience.

These business videos are perfect to point out your business in the consideration phase of a customer’s buying behavior. They can be uploaded on Youtube, social media platforms, your website’s home page etc.


Cost of Production: $15000 to $50000
Timelines: 5 to 7 Weeks

Live Action Explainer Videos

Real people, real locations, real products, and real voices. That’s what live action explainer videos are all about. People like seeing other people, and also prefer a product to be seen with its real-time use cases. Hence, if your business has a concrete product to showcase or require the presence of a human to create a bond, live action explainer videos are perfect for you. These business videos have the ability to emotionally connect with your audience.

These business videos are perfect to point out your business in the consideration phase of a customer’s buying behavior. They can be uploaded on Youtube, social media platforms, your website’s home page etc.


Cost of Production: $15000 to $50000
Timelines: 5 to 7 Weeks

Testimonial Videos

People love to hear from genuine clients and about their experiences in doing a business with you. That is why testimonial videos are quite important for your business. These videos use real clients and customers who speak about your business. Case study videos are used to furthermore outline a business’s success or effectiveness in detail by speaking about a project you have worked on, the challenges you faced, the process, the end result etc. Both these business videos influence the purchasing behaviour of your customers.

Therefore, they are perfect to be used in the decision making phase of your clients. You can incorporate them in your newsletters, blog, about us page, website landing page, social media etc.


Cost of Production: $5000 to $15000
Timelines: 3 to 5 Weeks

Testimonial Videos

People love to hear from genuine clients and about their experiences in doing a business with you. That is why testimonial videos are quite important for your business. These videos use real clients and customers who speak about your business. Case study videos are used to furthermore outline a business’s success or effectiveness in detail by speaking about a project you have worked on, the challenges you faced, the process, the end result etc. Both these business videos influence the purchasing behaviour of your customers.

Therefore, they are perfect to be used in the decision making phase of your clients. You can incorporate them in your newsletters, blog, about us page, website landing page, social media etc.


Cost of Production: $5000 to $15000
Timelines: 3 to 5 Weeks

Company Story Videos

Your team, your work culture, your company story are all things that matter to your prospective clients. Hence, that is when you can use company story videos to influence your customers. In under 5 minutes, the video will take a stroll through the founders, employees, executives or any others talking about your business and their experience working with you will. It is a significantly important step to create loyalty, a personal connection with your clients and to show off a little bit about your business.

Therefore, these videos should be used at the consideration phase of the purchase funnel. Company story videos can be used in newsletters, about us page of your website, etc.


Cost of Production: $5000 to $30000
Timelines: 5 to 7 Weeks

Company Story Videos

Your team, your work culture, your company story are all things that matter to your prospective clients. Hence, that is when you can use company story videos to influence your customers. In under 5 minutes, the video will take a stroll through the founders, employees, executives or any others talking about your business and their experience working with you will. It is a significantly important step to create loyalty, a personal connection with your clients and to show off a little bit about your business.

Therefore, these videos should be used at the consideration phase of the purchase funnel. Company story videos can be used in newsletters, about us page of your website, etc.


Cost of Production: $5000 to $30000
Timelines: 5 to 7 Weeks

Branded Content

Imagine if you could create a business video that makes people have the desire to see the video, rather than forcing them to see it. That’s exactly what branded content is all about. A combination of advertising and editorial, branded content videos help target your business’s core audience and barely mention your company, product or service. These videos are engaging, entertaining and informative at once, making your customers share it on their own interest.

Therefore, they are perfect to be used in the decision making the phase of your clients. You can incorporate them in your newsletters, blog, about us page, website landing page, social media etc.


Cost of Production: $3000 to $15000
Timelines: 4 to 6 Weeks

Branded Content

Imagine if you could create a business video that makes people have the desire to see the video, rather than forcing them to see it. That’s exactly what branded content is all about. A combination of advertising and editorial, branded content videos help target your business’s core audience and barely mention your company, product or service. These videos are engaging, entertaining and informative at once, making your customers share it on their own interest.

Therefore, they are perfect to be used in the decision making the phase of your clients. You can incorporate them in your newsletters, blog, about us page, website landing page, social media etc.


Cost of Production: $3000 to $15000
Timelines: 4 to 6 Weeks

Retention Videos

Seems like you have gained a fair amount of customers for your business, and is working hard to earn more. But winning them is not all of it. Make sure you don’t lose them too. That’s where you should use retention videos. Retention videos are indeed essential to engage your existing customers, connect with them and maintain their interest in your business. This type of business videos are helpful in making your customers keep coming back.

They can be either a video answering their queries, a festival greeting, a thank you video, or videos about customer updates etc.


Cost of Production: $2000 to $10,000
Timelines: 3 to 6 Weeks

Retention Videos

Seems like you have gained a fair amount of customers for your business, and is working hard to earn more. But winning them is not all of it. Make sure you don’t lose them too. That’s where you should use retention videos. Retention videos are indeed essential to engage your existing customers, connect with them and maintain their interest in your business. This type of business videos are helpful in making your customers keep coming back.

They can be either a video answering their queries, a festival greeting, a thank you video, or videos about customer updates etc.


Cost of Production: $2000 to $10,000
Timelines: 3 to 6 Weeks

How can we help you?

At Studiotale, we strive to help businesses and brands achieve their objectives with different types of videos. Our approach combines passion and expertise in what we do, coupled with a deep understanding of your business and your audience. Then, we set forth to make videos for your business that are rest assured to engage the audience, inspire them and make people act towards your business.

From the stage of concept development to the stage of final delivery, our team of creatives work hard to give your business a perfect video solution. Be it any purpose that you want to meet, “we can make a video for your business” is the most common catchword you will hear from Studiotale. So why wait? Work with us and we assure to bring your brand to life.

How can we help you?

At Studiotale, we strive to help businesses and brands achieve their objectives with different types of videos. Our approach combines passion and expertise in what we do, coupled with a deep understanding of your business and your audience. Then, we set forth to make videos for your business that are rest assured to engage the audience, inspire them and make people act towards your business.

From the stage of concept development to the stage of final delivery, our team of creatives work hard to give your business a perfect video solution. Be it any purpose that you want to meet, “we can make a video for your business” is the most common catchword you will hear from Studiotale. So why wait? Work with us and we assure to bring your brand to life.


Cost of Production: $5000 to $30000
Timelines: 5 to 7 Weeks


Work with us!